The International Seafood Alliance (GSA) has introduced the preliminary results from its first shopper advertising marketing campaign, “Wholesome Fish, Wholesome Planet, Wholesome You!” Conducted in October to coincide with U.S. Nationwide Seafood Month, the marketing campaign was designed to construct shopper consciousness of the Greatest Aquaculture Practices (BAP) certification program and drive gross sales of BAP-certified seafood merchandise.
Marketing campaign ways included an “Are You AquaCultured?” social media marketing campaign, focused influencer engagement, the creation of latest shopper messaging and a consumer website, and nationwide and regional shopper media outreach. Public relations efforts resulted in a big improve in media mentions for BAP, with high tales together with a reside interview on Good Day Seattle, a number of TV broadcast segments with dietitian Mia Syn, and articles in The Washington Publish and Meals Tank, amongst others.
Eight retail and foodservice partners signed on for GSA’s shopper marketing campaign, together with Cub, Large Eagle, Iberostar Lodges, Hannaford, Lidl, Publix, Secret Island Salmon, and WinCo Meals. The companions participated by creating their very own content material about BAP, posting and sharing BAP content material on social media, selling BAP in shops and on their web sites, and dealing with marketing campaign influencers. Influencers created recipes and posted them on Instagram utilizing BAP seafood bought from marketing campaign companions. The “Are You AquaCultured?” social media marketing campaign noticed enhanced shopper engagement with most of the high posts together with approachable seafood recipes.
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