TRACY, Calif. – The California Milk Advisory Board (CMAB) introduced at the moment the launch of a client promotion targeted on beginning off the New 12 months with well being and wellness in thoughts. The “Renew, Reset, Restore” marketing campaign communicates the message that prime high quality, sustainably sourced California dairy merchandise are a scrumptious and efficient means to assist obtain way of life objectives within the new yr. The featured promotional menu consists of revolutionary smoothie and smoothie bowl recipes made with Actual California milk, yogurt, and cottage cheese.
The month-long promotion, which runs by January 30, might be supported with a rebate supply on California dairy merchandise by the Checkout 51 platform. Built-in digital media will embody geotargeted e mail blasts, banner advertisements and in-line recipe pairings all through Chicory’s recipe community, sponsored social media posts, focused show banner advertisements, Instacart web optimization, retailer shopper advertising, and meals influencer partnerships.
“Dairy meals are excessive in highly effective proteins, making them an ideal choice to assist with reaching well being and wellness objectives. These proteins gas the physique by offering a novel mixture of vitamins solely present in actual dairy,” stated Katelyn Harmon, Director of Enterprise Growth, U.S. Retail for the CMAB. “These recipes are designed to be scrumptious, filled with vitamins and as simple to make, whether or not they’re loved at house or on the go.”
California is the nation’s main milk producer and produces extra butter, ice cream and nonfat dry milk than some other state. California is the second-largest producer of cheese and yogurt. California milk and dairy meals could be recognized by the Actual California Milk seal, which certifies they’re made with milk from the state’s dairy farm households.
About Actual California Milk/California Milk Advisory Board
The California Milk Advisory Board (CMAB), an instrumentality of the California Division of Meals and Agriculture, is funded by the state’s dairy farm households who lead the nation in sustainable dairy farming practices. With a imaginative and prescient to nourish the world with the healthful goodness of Actual California Milk, the CMAB’s packages concentrate on rising demand for California’s sustainable dairy merchandise within the state, throughout the U.S. and around the globe by promoting, public relations, analysis, and retail and foodservice promotional packages. For extra data and to attach with the CMAB, go to RealCaliforniaMilk.com, Facebook, YouTube, Twitter, Instagram and Pinterest.
