Kansas Metropolis, Dec. 08, 2021 (GLOBE NEWSWIRE) — Corporations worldwide have been critically impacted by international supply-chain points. The barbecue specialists at Rufus Teague BBQ selected to pivot throughout this potential disaster and switch it right into a game-changing packaging resolution that units its sauces and condiments aside from opponents.
Because the pandemic fueled a rise in residence cooking and grilling, the unbiased producer of craft barbecue sauces confronted issues maintaining with demand. It was shortly compelled to forego its model requirements and use a patchwork number of bottles to fill orders, finally scrapping its signature, and trademarked, glass whiskey flasks for ringneck bottles, like tall, slender-necked varieties used for salad dressings.
Moderately than stopping with that resolution, the workforce at Rufus Teague used the chance to finish a radical new bottle design that had been within the works for a while. Pissed off for years, watching their whiskey-flask bottle turn into an business normal, the workforce had been engaged on a redesign that’s hitting retailer cabinets this month. It would additionally present up in orders positioned by customers on-line at rufusteague.com or on Amazon. The brand new design is extra ornate, with faceted shoulders and the motto “Make Stuff Gooder,” reflective of the corporate’s distinctive method to branding, embossed on the entrance. The bottle includes a wider neck to permit thick barbecue sauces to stream extra freely.
“What was an actual level of distinction for us on the shelf had sadly turn into a commodity,” mentioned Founder John McCone. “We determined early on to make use of our supply-chain points as motivation to get our new bottles to market and on the identical time, set a brand new business normal. Our up to date design helps us stand out, but in addition solves different points. We now have higher pourability, a thicker, stronger neck, higher grip, and true Rufus branding etched into the glass, not merely the label.” McCone says the corporate’s purpose is to separate itself in a method that enhances the model’s premium merchandise.
About Rufus Teague:
Rufus Teague is an unbiased, family-owned producer of high-quality craft barbecue sauces, steak sauces, spices and snacks. Made with pure components, most merchandise are Non-GMO Mission Verified, Licensed Gluten Free and Kosher. The corporate’s sauces and rubs are the recipients of quite a few business awards (High honors at American Royal World Sequence of Barbecue Sauce Contest, Nice American BBQ Contest, Scovie Awards, Sauce King NYC and lots of extra).
Word for Editors: consultant pictures of the brand new packaging is hooked up; further photographs can be found on request, as are shopper recipes.
Attachments
Front of New Honey Sweet BBQ Sauce BottleRufus Teague’s New Honey Sweet Bottle
Brad Jungles Rufus Teague 913-707-0800 brad@rufusteague.com
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