Ocean Magnificence is featured in The Top 25 Seafood Product Innovators list, revealed by SeafoodSource on 28 September, 2021. Ocean Magnificence Seafoods Vice President of Retail Gross sales Ron Christianson speaks right here on behalf of the model.
SeafoodSource: Which merchandise have you ever seen resonating in 2020/2021?
Christianson: As shoppers have been consuming extra at residence in the course of the pandemic, we’re seeing elevated curiosity in merchandise that provide a extra elevated expertise for in-home eating. For example, our Ocean Magnificence Cedar-Wrapped Salmon is gaining good retail distribution, particularly within the West and Midwest. There aren’t many merchandise prefer it in the marketplace. We take wild salmon and season it and wrap it in actual cedar, so the completed product takes on a scrumptious smoky style. The approach makes for a particular meal, and it provides the variability and comfort that customers are on the lookout for after a yr and a half of cooking three meals a day.
One other instance can be the Captain Findus product line that we’re distributing in North America. These are top-quality, European-style battered and breaded whitefish merchandise which might be a welcome addition to this class, which is missing a premium model and a high-quality tier. Customers actually admire the once-frozen uncooked supplies with no components, the excessive ratio of fish to breading, and the genuine recipes. We’re supporting this dynamic vary with direct messaging to the patron by the retailer and on social media.
SeafoodSource: What are the important thing options highlighted in Ocean Magnificence’s newest product improvements, and what sort of tendencies impressed them?
Christianson: Our two newest product introductions are our Echo Falls Tapas Sliced Smoked Alaskan Sockeye Salmon and Scorching Smoked Alaskan Sablefish. For our Tapas Slices, we’re tapping into the cheese and charcuterie board development. This product is perfectly-sized to suit on a cracker and pre-sliced, so it’s as straightforward so as to add to a cheese board as different sliced meats. In the course of the pandemic, shoppers have been on the lookout for methods to make their very own meals a bit extra particular however with out quite a lot of work. Now that we’re beginning to entertain in small teams, we would like the identical straightforward magnificence. Our Tapas Slices fill the invoice.
Smoked sablefish has been our most requested merchandise, so this addition to our Echo Falls product line, responds instantly to those buyer and client requests. Anybody who has had smoked sablefish is aware of simply how scrumptious and decadent it’s, and the product provides to the number of choices within the premium Echo Falls line.
SeafoodSource: Heading into 2022, what are you able to inform us about Ocean Magnificence’s product portfolio targets/aspirations?
Christianson: In 2022, you’ll see main modifications in our scorching smoked salmon line-up. We’re additionally making packaging enhancements on our Echo Falls line of smoked seafood. I’m not prepared to debate the small print but, however we might be asserting these new improvements quickly. We may even be including some very revolutionary new merchandise from Captain Findus to bolster our vary.
Picture courtesy of Ocean Magnificence