UPMC and Weis Markets have teamed as much as launch “Wholesome Susquehanna,” a regional academic marketing campaign aimed toward elevating well being consciousness within the five-county area of north central Pennsylvania by way of social media. The marketing campaign focuses on addressing continual well being circumstances, equivalent to coronary heart illness, diabetes and weight problems, in Clinton, Lycoming, Northumberland, Potter and Tioga counties.
Tapping into the organizations’ mixed social media presence, Wholesome Susquehanna affords native well being information, reasonably priced grocery purchasing ideas and distinctive content material from Weis and UPMC dietitians together with straightforward recipes, purchasing experiences and cooking demonstrations conveniently on Fb, Pinterest and Instagram. Baldwin Publishing, a Pennsylvania writer of nutrition-focused content material, can even contribute with participating well being and wellness content material.
“We share a standard ardour for wanting to enhance the well being of our communities,” mentioned Patti Jackson-Gehris, vice chairman, Technique & Enterprise Improvement, UPMC, “Collectively we are able to educate our communities on how a wholesome way of life can enhance many widespread well being points equivalent to coronary heart illness and diabetes, and we need to do it in a enjoyable and fascinating approach.”
This distinctive partnership is a joint effort between the area’s largest hospital and grocer to harness the ability of their partnership to affect native behaviors. Wholesome Susquehanna will characteristic day by day social media channel posts with data on accessible healthcare providers, wholesome actions, ideas for well being residing, promotions, and nutritious recipes accessible on this area.
“We’re dedicated to serving to our clients and neighbors be taught extra about well being and wellness, significantly the ways in which assist them handle continual well being circumstances,” mentioned Ron Bonacci, Weis Markets vice chairman of Promoting and Advertising. “That’s why we’re happy to be working with UPMC on a undertaking that helps clients store for merchandise that facilitate a more healthy way of life.”
For extra data, and the newest posts, like Wholesome Susquehanna on Fb and Pinterest.
