Unbiased inventive company, ROOK/NYC, developed a brand new packaging design for Alicia’s Spice Co, a pure and gluten-free spice firm that goals to rejoice wholesome substances and easy cooking.
ROOK/NYC wished to deliver the historically purposeful and boring spice aisle a flavourful, vibrant, and vibrant really feel. To translate this to the packaging design, ROOK/NYC used vivid, daring colors that replicate the points of cooking. This breathed new life into the model while paying homage to the standard substances on the coronary heart of the spice recipes.
“Our purpose was to inject creativity into what’s an in any other case very purposeful shelf set. Spices, and seasonings are enjoyable and convey out a inventive factor in cooking, and the packaging is meant to evoke the joyful feeling of cooking along with household and good friend,” says Mark Christou, founder and inventive companion at ROOK/NYC.
The brand new illustrations on pack denote the true substances that make up Alicia’s spice recipes. The model goals to create a imaginative and prescient of the substances that then interprets throughout inventory preserving items (SKUs). For instance, using the garlic bulb illustration in yellow, blue, and pink (throughout a number of SKUs), continues to be recognisable as a basic garlic bulb.
The company didn’t apply radical modifications to the brand to take care of familiarity and recognisability. Nonetheless, it developed a extra fashionable serif typeface for the wordmark and simplified the tree and apple icons to provide the model a extra up to date really feel. ROOK/NYC additionally designed the apple icon and the apostrophe to match the SKU color, with the intention of including a brand new depth to the id.
