DOVER, NH – The Marine Stewardship Council (MSC) at present awarded Henry & Lisa Lovejoy, the founders of EcoFish, a 2021 MSC US Ocean Champion Award for his or her continued dedication to seafood sustainability and for going above and past the necessities of the MSC requirements. EcoFish was the primary seafood provider within the US to achieve MSC Chain of Custody certification, and celebrates 20 years of partnership with the MSC. EcoFish joins three different MSC industrial or fishery companions named 2021 MSC US Ocean Champions.
EcoFish’s Henry & Lisa’s Pure Seafood and Freshé manufacturers proudly carry the MSC blue fish label on merchandise in over 4,500 grocery retailers all through the US; supporting sustainable wild tuna, salmon, pollock and sardine fisheries together with Aquaculture Stewardship Council licensed farmed shrimp and salmon. In February, Freshé will likely be including MSC licensed skipjack tuna to their international recipes.
EcoFish Founders Henry & Lisa Lovejoy state: “We’re tremendously honored to obtain the MSC’s Ocean Champion Award. We’re very happy with our 20-year partnership with the MSC and have loved serving to pioneer the sustainable seafood market with them. The well being of the oceans is important to the way forward for our planet, and we’re infinitely grateful to the MSC for his or her management, distinctive program and tireless work.”
Eric Critchlow, MSC US program director, mentioned: “The MSC US Ocean Champion Award is a chance to replicate and respect the arduous work of our companions in supporting sustainable fisheries and a wholesome ocean. EcoFish’s 20-year partnership with the MSC, dedication to ecolabeling their merchandise and efforts to coach their prospects in regards to the significance of licensed sustainable seafood is a testomony to their arduous work. We’re honored to bestow the Ocean Champion Award and title upon them.”
The MSC US Ocean Champion Award is an annual award that was established in 2017 to reward fisheries and firms engaged within the MSC program who display continued management on sustainability above and past the MSC Fisheries or Chain of Custody Requirements. Previous honorees embrace the Annette Island Reserve Salmon Fishery/Metlakatla Indian Group, Bamboo Sushi and the Sustainable Restaurant Group, Bar Harbor Meals, Sam’s Membership Well being & Wellness Group, TransOcean, US Meals, Important Selection Seafood, and Complete Meals Market. Awardees are chosen based mostly on their demonstrated management and the power to spark constructive change inside the trade. The customized glass award that includes a wave is handmade in downtown Seattle, WA.
Sourcing sustainable seafood is more and more necessary for planetary well being, and a rising precedence for customers. The ocean feeds billions of individuals and offers 80% of the world’s biodiversity. A report by the UN Meals & Agriculture Group (UNFAO) exhibits that sustainable fisheries are extra productive and resilient to alter[1], and the UN Atmosphere Program stories that sustainable fishing protects ocean biodiversity[2]. For seafood customers, consuming sustainable fish is more and more necessary, with 55% of U.S. seafood customers believing we should eat seafood solely from sustainable sources to guard the ocean[3]. Moreover, 64% of Individuals need retailers’ and types’ claims about sustainability and the surroundings to be clearly labeled by an impartial group, such because the MSC. EcoFish has demonstrated management in not solely sourcing licensed sustainable seafood, but additionally by displaying the MSC blue fish label on packaging so that customers have a easy and globally identifiable approach to know that sustainability claims are credible. This demonstrates Ecofish’s dedication to making sure wild seafood is offered for generations to come back.
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About EcoFish
EcoFish’s mission since its founding in 1999, is to supply seafood completely from 100% licensed sustainable fisheries and aquaculture operations. Our Henry & Lisa’s Pure Seafood model is offered in over 4,000 grocery shops nationwide, with merchandise starting from frozen Wild Alaskan Salmon Burgers, Wild Alaskan Fish Nuggets and Natural Farmed Shrimp to Canned Tuna, Salmon and Sardines. Freshé’s modern tinned meals, function tuna and salmon and can be found in over 2,000 grocery shops nationwide; and embrace recipes like Moroccan Tagine, Barcelona Escalivada, Provence Nicoise, Sicilian Caponata, Thai Sriracha and Aztec Ensalada. EcoFish’s award profitable objects are at all times made with 100% licensed sustainable seafood and at all times 100% all-natural. For extra info go to henryandlisas.com, freshemeals.com and observe @freshemeals on social media.
Concerning the Marine Stewardship Council (MSC)
The Marine Stewardship Council is a world non-profit group. Our imaginative and prescient is for the world’s oceans to be teeming with life, and seafood provides safeguarded for this and future generations. Our blue fish label and certification program acknowledges and rewards sustainable fishing practices and helps create a extra sustainable seafood market. Greater than 370 fisheries in over 36 nations are licensed to the MSC’s Commonplace. These fisheries have a mixed annual seafood manufacturing of over eleven million metric tons, representing virtually 15% of worldwide marine catch. Greater than 38,000 seafood merchandise worldwide carry the MSC label. For extra info go to msc.org and observe @MSCBlueFish on social media.
