A core element of the marketing campaign is the “Fruit and Greens 100+” program that encourages prospects so as to add no less than 100g of fruit and greens to their meals. KFC, Pizza Hut and Taco Bell may even launch a sequence of recent and up to date fruit and vegetable based mostly merchandise in China, whereas leveraging their digital platforms to lift public consciousness of diet and wholesome consuming.
As China’s largest restaurant firm, Yum China is dedicated to providing all kinds of scrumptious and nutritious meals to prospects. To attain this, the Firm focuses on meals innovation, upgrading product choices with recipe adjustments, utilizing artistic ingredient combos, and adopting a number of cooking strategies. For instance, at KFC, roughly 80% of non-beverage breakfast menu gadgets are produced from the oven or different wholesome cooking strategies.
Yum China repeatedly evaluations its components and thru ingredient optimization has decreased the quantity of salt, sugar, and oil in its recipes. KFC alone eradicated about 118 tons of salt from its merchandise between 2018 and the top of 2020. As well as, in 2020, Yum China turned one of many first restaurant firms to introduce plant-based merchandise to China when it launched plant-based beef burgers and hen nuggets at KFC, plant-based beef burgers at Pizza Hut and plant-based beef and pork tacos at Taco Bell.
The newest marketing campaign is designed to assist suggestions outlined within the Nationwide Well being Fee’s Dietary Pointers for Chinese language Residents that adults require a every day consumption of 300-500 grams of greens to take care of a balanced weight loss plan. Yum China can be an energetic supporter of the Nationwide Diet Week since its institution in 2016. In assist of this annual initiative, Yum China shared dietary information on tray liners in KFC eating places throughout China and has reached greater than 140 million prospects over the previous six years. Yum China additionally runs an official WeChat account known as “Finest Meals & Finest Sports activities” that shares relatable on a regular basis tales to advertise wholesome life.
Yum China repeatedly collaborates with scientific establishments to assist scientific analysis and promote dietary well being, resembling partnering with the China Diet Society (CNS) to ascertain the China Diet Society (CNS) – Yum China Dietary Well being Basis. By 2020, the Basis had funded over 80 scientific analysis tasks, focusing primarily on eating out and concrete resident well being since its institution in 2007.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Manufacturers in mainland China. It has unique rights in mainland China to KFC, China’s main quick-service restaurant model, Pizza Hut, the main informal eating restaurant model in China, and Taco Bell, a California-based restaurant chain serving revolutionary Mexican-inspired meals. Yum China additionally owns the Little Sheep, Huang Ji Huang, East Dawning and COFFii & JOY ideas outright. As well as, Yum China has partnered with Lavazza to discover and develop the Lavazza espresso store idea in China. The Firm had 11,023 eating places in over 1,500 cities on the finish of June 2021. Yum China ranked # 363 on the Fortune 500 record and was named to TIME100 Most Influential Firms record in 2021. Yum China has been named the Business Chief for the Restaurant & Leisure Services Business within the 2020 Dow Jones Sustainability Indices. In 2021, Yum China was named to the Bloomberg Gender-Equality Index and was licensed as a High Employer 2021 in China by the High Employers Institute, each for the third consecutive yr. For extra info, please go to http://ir.yumchina.com.
SOURCE Yum China Holdings, Inc.