NEW DELHI: Kitchenware model Wonderchef on Friday introduced the appointment of Bollywood actor Kriti Sanon as its model ambassador.
The TVC that includes Sanon shall be launched concurrently throughout a number of channels together with digital. An in depth print marketing campaign can be deliberate together with distinguished presence throughout basic commerce, trendy commerce and unique model shops. This can create 360-degree visibility for this new affiliation, the corporate stated in an announcement.
Wonderchef Kitchenware—was based in 2009 by Ravi Saxena and Chef Sanjeev Kapoor.
The affiliation with Sanon, who was final seen in Hindi-film Mimi, will amplify and assist the model construct consciousness round wholesome cooking.
Demand for cookware has gone up as shoppers spend extra time at dwelling, prepare dinner and, therefore, improve their kitchen wares and small home equipment. Wonderchef sells a spread of digital and non-electronics kitchen home equipment and kitchen ware akin to oven toaster griller, dough kneader, pans, woks, cookers, and meal prep instruments amongst different such merchandise.
“The engagement with Kriti will amplify our efforts to create extra consciousness about wholesome cooking and seize wider demography. Taking Kriti as our model ambassador was a pure alternative for us as a result of Wonderchef relates with Kriti as a self-made impartial individual with a mixture of trendy and conventional values,” Ravi Saxena, founder and managing director, Wonderchef stated.
The marketing campaign exhibits Sanon co-creating recipes utilizing Wonderchef home equipment with a pal.
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