Yasso co-founder Drew Harrington shares, “When Yasso launched in 2011, we noticed a white house to ship nice tasting desserts with very good nutritionals and high quality components throughout the frozen aisle and we’re proud and grateful, to nonetheless be right here progressing that mission ahead. We needed our latest taste to commemorate Yasso’s tenth birthday and be symbolic of the milestone itself – an superior celebration of scrumptious enjoyable!”
Along with proving their energy and endurance with this 10 yr milestone, Yasso has not too long ago develop into a prime 5 novelty dessert model and landed the spot because the #2 quickest rising better-for-you snacking model, in line with IRI L52wk knowledge. A lot of the success may be credited to the corporate’s core mindset of at all times striving to enhance buyer satisfaction, notes co-founder Amanda Klane. She shares, “Whereas the mission behind Yasso has remained the identical over the previous 10 years, the merchandise and branding have developed to provide customers the most effective expertise doable. We have continued to enhance formulation, expanded classes and have created a solution to give again to our neighborhood by means of our Sport On! Basis. We sit up for continued evolution over the subsequent 10 years.”
The brand new Birthday Cake bar joins Yasso as their twelfth core bar taste. Crammed with rainbow sprinkles and chunks of cake dough for a enjoyable and scrumptious deal with, the providing additionally meets Yasso’s dietary requirements with solely 90 energy per bar, 5 grams of protein and no synthetic components. Moreover, in honor of the launch, Yasso is making a $10,000 donation to the The Birthday Party Project which is able to present birthday presents to over 300 kids experiencing homelessness.
Yasso is on the market at retailers nationwide and for on-line supply on yasso.com. The Birthday Cake taste is at the moment out there for buy on-line and will probably be out there at choose Goal areas in October. To discover a retailer close to you, or be taught extra info please go to Yasso.com and comply with the model @yasso.
About Yasso
Kindergarten mates turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create desserts that ship on on a regular basis indulgence with nice style, high quality components and very good nutritionals. Since hitting retailer cabinets in 2011 as the primary to market frozen Greek yogurt, Yasso rapidly turned one of many fastest-growing dessert manufacturers on this planet, disrupting the model ranks of deeply entrenched opponents and attracting a loyal following of brand name lovers. Yasso at the moment gives 12 flavors of novelty stick bars, 4 flavors of dipped chocolate bars , three frozen Greek yogurt sandwiches and 4 flavors of bite-size Yasso Poppables, all of which may be discovered at grocery and membership shops nationwide. In 2021, Yasso Inc was named one of many Finest Locations to work by Inc. and Denver Enterprise Journal along with garnering a spot on Inc.’s 2021 listing of the 5000 Quickest Rising Firms in America. Yasso can also be an energetic, constructive contributor to the neighborhood by way of its Sport On! Basis which evokes well being and wellness for folks of all ages. To search out your native retailers and to be taught extra about Yasso, please go to www.yasso.com and comply with @yasso.
About The Birthday Social gathering Venture
The Birthday Social gathering Venture brings JOY to kids experiencing homelessness by means of the magic of a birthday celebration! With the help of birthday lovers, aka volunteers, the non-profit group companions with homeless shelters to have a good time the lives of kids dwelling there. Throughout Covid, they’ve shifted from in-person events to Birthday in a Bag-which offers children all the pieces they should really feel celebrated on their birthday, reward included! Since its inception, The Birthday Social gathering Venture has celebrated with over 65,000 children in 20 cities throughout the nation. For extra details about The Birthday Social gathering Venture, go to www.thebirthdaypartyproject.org.
Contact:
Nicole Albert
[email protected]
SOURCE Yasso Frozen Greek Yogurt
