Orlando, FL – Healthy Family Project has named Rebecca Waxman social media supervisor and the most recent addition to the trigger advertising and marketing group’s digital advertising and marketing staff.
Waxman will lead Wholesome Household Mission’s social media technique and implementation below senior digital advertising and marketing supervisor Tracy Shaw.
Waxman involves Wholesome Household Mission with eight years of expertise in social media advertising and marketing and a background in baby and household research. Along with Waxman’s hiring, Shaw has been promoted to senior digital advertising and marketing supervisor and Andrea Wiggins promoted to advertising and marketing coordinator.
“The digital advertising and marketing house has exploded over the previous three years,” mentioned Trish James, vp at Wholesome Household Mission. “We intend to maintain up with our ever-growing viewers demand and provide unequalled assist to our companions by means of our digital advertising and marketing staff.”
Shaw has been with Wholesome Household Mission for 2 years main digital advertising and marketing efforts throughout Wholesome Household Mission’s digital, retail and model campaigns. Throughout her tenure, Shaw has elevated web site visitation yr over yr by 40 p.c, surpassed 1 million yearly web site visits and elevated social media impressions to greater than 12 million impressions in 2022.
As Wholesome Household Mission’s newly promoted advertising and marketing coordinator, Wiggins will work straight with the Produce for Youngsters retail staff implementing digital technique for retail trigger advertising and marketing campaigns. Wiggins is the driving drive behind retail digital retail efforts together with a brand new bi-lingual ecookbook, which debuted in 2022. Wholesome Household Mission’s TikTok success may be attributed to Wiggins’ strategic implementation reaching 600,000 customers in 2022 and is poised to double the attain in 2023.
Waxman and Shaw will work in tandem to develop and implement Wholesome Household Mission’s evolving shopper digital technique. Wiggins will work alongside Wholesome Household Mission’s enterprise growth director to implement digital efforts for retail campaigns.
About Wholesome Household Mission
Wholesome Household Mission believes in making a more healthy era. As a trigger advertising and marketing group, Wholesome Household Mission creates applications, like Produce for Youngsters, that present simple, enjoyable, and provoking recipes and wholesome concepts. Since its creation in 2002 by Shuman Farms, Wholesome Household Mission has raised greater than $7.5 million to profit youngsters and households and supplied 12 million meals by means of Feeding America. To study extra about Wholesome Household Mission and wholesome consuming, go to healthyfamilyproject.com.
