When Kewpie was compelled to halt manufacturing on account of war-related meals shortages, there should have been some concern that the model might wrestle to regain its momentum. This was not the case. Kewpie has continued to develop over the many years and in 2021, complete web gross sales for the model have been simply over ¥400 billion (round $3.1 billion), as per Statista.
Gross sales are only one option to measure a meals model’s reputation. Within the more and more popularized meals sector, different indicators embody whether or not a meals model has collaborations with different firms, similar to garments designers. By no means a model to overlook a beat, Kewpie has adopted this pattern by partnering with Uniqlo to create Kewpie branded t-shirts, as per Great Deals Singapore.
It is very important be aware that the model owes the overwhelming majority of its reputation to its culinary versatility. A truth defined by chef Mari Katsumura: “It is fairly prevalent all throughout the board. It is notoriously used for the egg salad sandwiches that you just discover in comfort shops all over the place in Japan. It is also a topping for okonomiyaki, the Japanese pancakes, and it is a topping for takoyaki, that are these little octopus balls which can be widespread in Osaka. So it is a fairly versatile product.” (by way of Salon).