MINNEAPOLIS — To not scare you, however final week Fortune Fish & Connoisseur capped off Nationwide Seafood Month and kicked off Halloween by internet hosting 75+ influencers for a “Scary Good Licensed Seafood Celebration” at its Coastal Seafoods retail retailer in Minneapolis.
Held Oct. 26 along with the Aquaculture Stewardship Council (ASC), the invite-only gathering joined meals media, social media personalities, seafood producers, distributors and retail patrons to find and style a scrumptious array of responsibly raised, ASC-certified seafood curated by Coastal Seafoods’ culinary staff.
In mere hours, Fortune, Coastal and ASC employees transformed Coastal Seafood’s retail house right into a Halloween homage that includes fog machines, hearth pits, fake fish skeletons, cobwebs and chillingly clever seafood circumstances brimming with ice-cold drinks and ASC-certified seafood.
Whereas Fortune, Coastal and ASC audio system shared insights into their mutual dedication to advancing aquaculture from farm to fork, friends – many decked in costumes and seafood-themed apparel – feasted on ASC-certified Seared Aqquua Grouper with Japanese French dressing; Seared Verlasso Salmon with Charred Corn Salsa; Peruvian-Fashion Del Pacifico Shrimp Ceviche; Cured Aqquua Grouper with Cucumber & Dill; Del Pacifico Shrimp Toast; and Verlasso Salmon Gravlax, the latter being a long-awaited reprisal of Coastal’s beloved gravlax, which is now out there in-store.
“Our goal was to not simply inform Twin Cities influencers, but additionally provide a style as to why Fortune Fish and Coastal Seafoods are dedicated to accountable aquaculture,” mentioned Chris Blankenbaker, Director of Retail, Fortune Fish & Connoisseur. “I don’t suppose anybody has had a licensed seafood celebration fairly like this, and we have been proud to carry this considered one of a form occasion in partnership with the Aquaculture Stewardship Council.”
“Fall in Love With Farmed Seafood This Season” Promotion Underway
The occasion additionally marked Fortune Fish and Coastal Seafood’s alternative to focus on its month-long “Fall in Love With Farmed Seafood This Season” promotion, which runs by way of November 15 that includes:
- Particular ASC-certified seafood objects at Coastal Seafoods’ Minneapolis location.
- Promotions on ASC-certified Fortune Fish & Connoisseur merchandise for Fortune companions.
- On-line activations from all three organizations to advertise responsibly raised seafood.
- Coastal Seafood’s Advertising and marketing Director Keane Amdahl conducting native media excursions, sharing recipe inspirations with ASC-certified seafood and extra.
Occasion is ‘Exclamation Level’ for ASC’s 2022 “New Method to Seafood” Advertising and marketing Marketing campaign
The “Scary Good Licensed Seafood Celebration” and the persevering with “Fall in Love With Farmed Seafood This Season” promotions culminate 12 months considered one of ASC’s first-ever North American advertising marketing campaign, which is able to proceed its nationwide enlargement for an additional 2-4 years.
All through 2022, ASC has carried out meals pageant sampling stations, restaurant eating occasions, grocery collaborations and different on-line and in-person activations with heavy emphasis within the Minneapolis, Miami and Philadelphia markets. Present and future occasions are geared toward showcasing what’s new and subsequent in aquaculture to influencers and shoppers, whereas constructing consciousness nationwide. Subsequent 12 months’s tour will function ASC conducting new activations in Washington, D.C., Portland, Ore., Southern California and nationally.
“It’s been a pleasure rounding out a 12 months of thrilling and various seafood celebrations with this artistic collaboration, delivered to life by our companions Fortune Fish & Connoisseur and the Coastal Seafoods staff,” mentioned Athena Davis, Advertising and marketing Supervisor, ASC North America. “We began 2022 off sturdy with Fortune Fish at Could’s GrillFest extravaganza, so it’s solely becoming to complete again within the Twin Cities. We’re floored not simply by Fortune and Coastal’s enthusiasm for making this an unforgettable occasion, however by their steady dedication to selling responsibly farmed, ASC-certified seafood. This schooling and drive, notably towards younger seafood connoisseurs, helps generate highly effective momentum for accountable aquaculture within the U.S.”
About Coastal Seafoods
With areas in Minneapolis and St. Paul, Coastal Seafoods has been offering the Twin Cities finest seafood for greater than 35 years.
About Fortune Fish & Connoisseur
Fortune Fish & Connoisseur is the premier contemporary and frozen seafood processor and specialty meals distributor servicing Michelin Star eating places, James Beard Award successful cooks, lodges, nation golf equipment and grocers from our services.
About Aquaculture Stewardship Council
Since 2010, ASC has been creating and imposing the world’s strictest requirements within the trade for:
- Bettering farmed seafood high quality and security.
- Guaranteeing provide chain integrity from the farm to the shop.
- Offering probably the most complete transparency by way of public disclosure.
- Defending the atmosphere, staff and communities.
ASC’s sea inexperienced label solely seems on seafood from farms which were independently assessed and licensed as environmentally and socially accountable. The ASC certification label the easiest way to make sure the seafood you’re shopping for is what it claims to be. For extra info, go to NewWaytoSeafood.com.
