TheStreet.com
Burger King Menu Adds a Mystery Item
Burger King has fallen into third place within the burger wars behind market chief McDonald’s and Wendy’s . Principally, within the 80s and 90s, McDonald’s was the stodgy incumbent sticking to its tried and true menu whereas Restaurant Manufacturers Worldwide’s Burger King innovated and tried to shake up the fast-food burger formulation. It nearly appears foolish once you consider the bizarre menu objects fast-food chains strive now, nevertheless it was daring within the Nineteen Eighties when Burger King added its “lengthy” rooster parmesan, an ill-advised veal model, and even a ham and cheese sandwich.
