Holland America Line Partners with Alaska Seafood Marketing Institute to Promote State’s Tastiest Natural Resource

“For 75 years, we have immersed visitors’ senses within the wilds of Alaska – from the unimaginable sights and sounds of its nationwide parks to the unparalleled tastes of its pure merchandise, the place, after all, seafood is king,” stated Michael Smith, senior vice chairman, visitor expertise and product improvement, Holland America Line. “We’re proud to accomplice with Alaska Seafood Advertising and marketing Institute in its quest to additional shield and promote the state’s unmatched useful resource, which accounts for almost two-thirds of the wild seafood accessible within the U.S.”

Based on ASMI, the Alaska seafood trade contributes over $5.7 billion in financial worth to Alaska’s financial system and greater than $15 billion to the U.S. financial system. Seafood can be the biggest personal sector employer in Alaska, including greater than 62,000 jobs in 2019.

Contributing to the influence throughout its six ships that sail in Alaska, Holland America Line  purchases and serves domestically sourced Alaska wild and sustainable seafood, together with greater than 4,000 kilos of untamed Alaska fish per cruise.

“ASMI is honored to accomplice with Holland America Line in Alaska given our shared dedication to sustainable seafood and supporting native Alaska communities,” stated Ashley Heimbigner, communications director for ASMI.  “We’re thrilled that guests to Alaska may have the chance to get pleasure from and join with what makes Alaska’s seafood so particular whereas they’re right here, and hope they’re impressed to search for Alaska seafood after they return residence.”

The 2 organizations will inaugurate their partnership on July 5 when Chef Stowell will be part of Alaska industrial fishers and native leaders in Juneau to show the depth and breadth of Alaska’s seafood bounty, together with 5 species of salmon, a number of kinds of whitefish, and quite a few varieties of crab and shellfish. The occasion will likely be capped by a presentation of seafood cooking strategies led by Stowell.

“I consider it is best to suppose native and let the meals do the speaking,” stated Chef Stowell. “Holland America Line has all the time been supremely centered on the authenticity of their components that inform the tales of the locations they go to – and definitely Alaska has many tales to share. I am thrilled to be part of this primary step in our partnership with ASMI.”

The brand new partnership is introduced to enrich Holland America Line’s “Alaska Up Close” initiative, a 360° expertise that immerses visitors within the Nice Land in a manner that solely 75 years of expertise can ship. No different cruise line has explored Alaska longer than Holland America Line, and thru the years the model has collected awards and accolades for Alaska cruising. Holland America Line was named the highest decide for Alaska within the Porthole Cruise Journal Editor-in-Chief Awards, AFAR Vacationers’ Selection Awards, Cruise Critic Cruisers’ Selection Vacation spot Awards and TravelAge West Wave Awards Editor’s Decide, confirming its place because the number-one cruise line in Alaska by a number of the world’s most discerning vacationers and cruise consultants.

For extra details about Holland America Line, seek the advice of a journey advisor, name 1-877-SAIL HAL (877-724-5425) or go to hollandamerica.com.

Editor’s be aware: Pictures can be found at https://www.cruiseimagelibrary.com/c/xnpevlg8.

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About Holland America Line [a division of Carnival Corporation and plc (NYSE: CCL) and (NYSE: CUK) Holland America Line has been exploring the world since 1873 and was the first cruise line to offer adventures to Alaska and the Yukon nearly 75 years ago. Its fleet of premium ships visits nearly 400 ports in 114 countries around the world, offering an ideal mid-sized ship experience. A third Pinnacle-class ship, Rotterdam, joined the fleet in July 2021.

The leader in premium cruising, Holland America Line’s ships feature innovative initiatives and a diverse range of enriching experiences focused on destination exploration and personalized travel. The best live music at sea fills each evening at Music Walk, and dining venues feature exclusive selections from Holland America Line’s esteemed Culinary Council of world-famous chefs.

About Alaska Seafood Marketing Institute
The Alaska Seafood Marketing Institute (ASMI) is a partnership between the State of Alaska and the Alaska seafood industry promoting the benefits of wild and sustainable Alaska seafood and offering seafood industry education. The seafood industry is Alaska’s largest basic private sector employer with over 60 percent of all wild seafood and 90-95 percent of wild salmon harvested in the U.S. coming from Alaska. In addition to wild salmon, Alaska is known for its crab and whitefish varieties such as Pacific cod, sablefish, halibut, Alaska pollock, sole and rockfish – available fresh or frozen year-round. Alaska is dedicated to sustainable seafood and the only state with a constitution that mandates all seafood be managed under the sustained yield principle. Alaska has taken a leadership role in setting the global standard for precautionary resource management to protect fisheries and surrounding habitats for future generations leading to an ever-replenishing supply of wild seafood for markets worldwide.

SOURCE Holland America Line