Funday Pure Sweets has been recognised as a mover and shaker within the ‘higher for you sector’ being named Finest Meals Product of the 12 months on the Naturally Good Awards.
Melbourne-based Daniel Kitay launched Funday Pure Sweets in 2021 when he was in search of an answer that may allow him to fulfill his candy tooth whereas eliminating sugar from his weight loss plan.
Since then, their more healthy variations of purple frogs, vegan gummy bears, and bitter peach hearts, have received clients over, and have lately been ranged by Ampol. In reality, by the tip of 2022, Funday Pure Sweets is on the right track to be stocked in additional than 3,000 shops throughout the nation, together with Woolworths, Chemist Warehouse, and Ampol in Australia and New Zealand.
“This all began as a result of I needed to eradicate sugar from my very own weight loss plan however nonetheless get pleasure from my favorite lollies,” says Kitay.
“The staff at FUNDAY work tirelessly to create lollies that aren’t simply freed from ‘nasties’ however have well being advantages too. We’re at all times speaking to, and guided by, our clients so we will’t wait to see what the following 12 months brings.”
Kitay says that there has by no means been a product like this in Australia earlier than, with as much as 91 per cent much less sugar and stuffed with prebiotic fibre. His hope is to “make a mark in Australia because the main wholesome confectionery model. That’s actually our imaginative and prescient and we’re on our solution to getting there.”
Reengaging shoppers
Funday Pure Sweets gives an ideal alternative for retailers to reengage with shoppers who could have left the confectionery class.
“There’s an enormous demand for low sugar and sugar free merchandise in Australia and there are a variety of shoppers in Australia, who love confectionery, however merely don’t purchase confectionery as a result of there’s an excessive amount of sugar in it,” says Kitay.
“Our merchandise are very visually interesting, they usually stand out considerably. They permit individuals who have type of not been engaged in confectionery to start out reengaging with the class. What that does is it truly provides incremental gross sales to that confectionary class in all retailers. And all retailers are in search of incremental progress of their class.
“What we don’t do is we don’t change one product for an additional product, which simply gives no incremental progress. We’re a model that’s exhibiting distinction in life by offering real distinctive promoting factors and getting new individuals into the class – and I feel that’s most likely the best factor that we’re doing for retailers.”
