Frozen yogurt outlets have shuttered in cities throughout the nation. In response to Eat This, Not That!, Pinkberry closed its doorways in 74 places from 2014 to 2018, and the corporate now operates half the variety of shops in Los Angeles than had been open through the top of its reputation. 

To grasp the fluctuations in buyer demand for froyo, you will need to study how the dessert maps onto eating regimen tendencies in America. Frozen yogurt first rode the low-fat eating regimen wave within the Nineteen Eighties and managed to recapture that success within the early to mid-2000s with advertising that touted the well being advantages of yogurt’s probiotics and framed the product as a more healthy various to ice cream. Nevertheless, over time, and partially as a result of abundance of sugary toppings provided by froyo shops, clients started to lose confidence within the trade’s well being messaging claims (through Taste Cooking). 

One other blow was handled the rise of dairy-free and vegan diets round 2015, in addition to the emergence of low-calorie ice cream alternate options like Halo Top. And eventually, one other issue — one which has nothing to do with eating regimen tendencies or well being claims — is that lots of people, significantly youngsters, simply do not actually like frozen yogurt’s tart taste. Maybe we did not want a froyo store on each nook to fulfill clients’ demand for the product.

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