SEATTLE — The 2050 Co., a Seattle-based sustainable meals startup, has created a crowdfunding marketing campaign on Kickstarter to help the growth of its product line. The corporate, which focuses on reaching zero waste, zero starvation and nil plastic by 2050, has developed a spread of plant-based pasta dinners formulated with soy protein plus imperfect or surplus greens.
The 2050 Co. additionally gives smoothie mixes made with misfit fruit, which it debuted two years in the past after elevating greater than $40,000 by the Kickstarter platform. The corporate makes use of a drying expertise much like freeze drying to take away practically all of the water in contemporary produce whereas retaining the flavour, vitamins and fiber.
The brand new line of boxed meals consists of marinara with tomato, basil, beetroot, zucchini and spinach; macaroni with candy potato, butternut squash, turmeric, carrots and peas; and pesto with spinach, broccoli, basil, peas and zucchini. The 2050 Co. has partnered with The Outreach Program, a Union, Iowa-based non-profit, to donate meals to households in Tanzania and Ukraine for every pasta field or smoothie bought.
“From the start, we’ve needed 2050 Co. to be greater than a smoothie firm,” mentioned Austin Hirsh, founder and chief government officer. “Since The 2050 Smoothie makes use of rescued fruits, it was a pure subsequent step to create a product that might incorporate high-quality greens.”
Moreover, the startup has overhauled its smoothie recipes and is introducing single-serve recyclable aluminum packaging.
“It’s at all times appeared type of backward to bundle sustainable meals in single-use plastic,” Mr. Hirsh mentioned. “After a full 12 months of iterations, we’ve lastly arrived at a packaging design that’s 100% plastic-free and infinitely recyclable.”
Mr. Hirsh and co-founder and chief working officer Greg Gibson set a objective to lift $10,000 by the brand new Kickstarter marketing campaign. Inside every week, greater than 100 backers had pledged over $20,000 to the challenge, which can be discovered at kickstarter.com/initiatives/2050co/food4future.
“Producing tons of additional meals with out first addressing meals waste can be like pouring water right into a leaky bucket with out first patching the enormous gap in its backside,” Mr. Hirsh mentioned. “Our long-term objective is to handle each waste and starvation by preserving rescued produce and transporting it from areas of surplus to areas of shortage.”