PORTLAND, Ore. – Neighborhood grocer New Seasons Market introduced it is going to transition its non-public label Associate Model Contemporary Pasta packaging from plastic clamshells to a extra environmentally preferable various, PaperSeal® MAP trays. The PaperSeal modified ambiance packaging trays are produced by Graphic Packaging Worldwide (GPI), the world’s main producer of paper-based packaging, and New Seasons Market would be the first home retailer to make use of this innovation. Every PaperSeal MAP tray makes use of 91% much less plastic than the recent pasta’s present clamshell packaging and with this improve, the grocery store will remove greater than 120,000 clamshells from the waste stream yearly. 

“Packaging is a posh environmental drawback and we actively work to stability the tradeoffs required to make sure meals preservation, whereas limiting pointless extra and waste,” mentioned Athena Petty, senior sustainability supervisor. “By upgrading our Associate Model Contemporary Pasta packaging to PaperSeal MAP trays, we’re drastically lowering plastic from the waste stream and increasing the shelf lifetime of the product combating the unfavorable local weather impacts of meals waste.”

The PaperSeal MAP trays are made out of FSC Licensed fibers and are totally recyclable as soon as the food-safe liner is eliminated. Along with lowering materials influence, this new packaging additionally extends product shelf life from 12 to twenty days, serving to stop meals waste by permitting clients extra time to take pleasure in their recent pasta earlier than expiration. Clients can look forward to finding the brand new packaging roll out at their native neighborhood retailer by means of April 2022.

“PaperSeal has acquired quite a few worldwide sustainability awards and has turn out to be a most well-liked alternative for manufacturers all over the world who search to develop extra sustainable packaging options,” feedback Ricardo De Genova, senior vp of world innovation and new enterprise growth at Graphic Packaging. “We’re delighted that New Seasons will probably be adopting this revolutionary packaging answer, in addition to proud that we may also help a enterprise with such a socially accountable method to cut back its plastic waste.”

To assist make this packaging swap, New Seasons Market invested in particular gear for 2 of its native Portland-based suppliers: Basic Meals, who gives the grocery store’s Associate Model Contemporary Pasta, and Rallenti, who makes the Contemporary Gluten-Free varieties. Throughout this transition, Rallenti may also be updating the Gluten-Free Associate Model Contemporary Pasta recipe to take away all allergens, making a 100% plant-based product for patrons.

This packaging replace is one initiative to assist New Seasons Market meet its annual sustainability targets. The corporate plans to proceed lowering operational waste from its shops, striving to attain a 60% landfill diversion fee. New Seasons Market can also be implementing know-how and operational adjustments to cut back its meals waste by 50% by 2030 by means of its dedication to the Pacific Coast Collaborative. Moreover, the corporate is investing in energy-efficient gear and practices to cut back carbon emissions and is in search of to earn ENERGY STAR certification in 25% of its shops by year-end. To additional help clients in lowering single-use waste, the corporate will start accepting #1 PET plastic from clients at its in-store recycling facilities by Earth Day on April 22, 2022.

To be taught extra about New Seasons Market’s sustainability applications and progress, please go to https://www.newseasonsmarket.com/sustainability/. 

About New Seasons Market 

New Seasons Market is a pleasant neighborhood grocery retailer that believes great-tasting, native meals has the ability to construct group and improve lives. From taking good care of our workers, companions, neighborhoods and the setting, to rising a sustainable enterprise, we’re doing what we love with a dedication  to domesticate a powerful group centered round meals. Based in 2000 by three households and 50 pals in Portland, OR, we’re now a crew of practically 4,000 passionate workers throughout 19 shops in Oregon, Washington and Northern California— serving a novel mixture of domestically sourced and natural gadgets, basic grocery favorites, and chef-made seize and go meal options. We’re pleased with our progressive values— from providing industry-leading compensation and advantages, to committing 10 % of our after-tax earnings to the communities we serve. For extra info, go to www.newseasonsmarket.com.  



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