To indicate that its meals is freed from, erm, crap, Burger King Brazil has added an merchandise to its menu: Poop Emoji Ice Cream. It even has eyes and a mouth.

The product, created by David São Paulo, goals to unfold the message that the fast-food chain’s ice lotions and desserts are 100% freed from synthetic substances. The corporate additionally vowed to take away all synthetic substances from its sandwiches by 2025.

The product is out there this season solely whereas the corporate mulls whether or not to make it a everlasting menu merchandise.

Powell Communications is supporting the marketing campaign with media outreach.

Take a look at the video for the too-cute-to-be-vulgar deal with.



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