Allegiance Retail Companies (ARS) unveiled this month a brand new advertising marketing campaign for its Foodtown banner with the message “High quality Meals Start at Foodtown” for instance the model’s dedication to providing recent perishables, high quality merchandise, and distinctive service. The marketing campaign is being rolled out to all 65 Foodtown shops in New York, New Jersey and Pennsylvania, each in-store and on-line.
“High quality is available in many types. However what most individuals need is extra high quality time with associates, household,and even themselves,” mentioned Donna Zambo, vp, chief advertising officer at ARS, the Iselin, N.J.-based retailer co-op that counts Foodtown as one in every of its banners. “I feel everyone knows that it may be exhausting to find time for life. And it’s much more tough benefiting from the time that we do get. At Foodtown, we all know that with out high quality meals, service and vitamin, high quality time wouldn’t be fairly as significant. Birthdays, anniversaries, recreation nights, exercises, late evening examine periods and play dates are all on a regular basis moments that make us who we’re. We need to be there with our customers by offering recent, high quality meals choices for these instances.”
The digital marketing campaign will deal with the advantages of high quality time and present how customers can get pleasure from extra of it when ‘High quality Meals Start at Foodtown.’
The marketing campaign positions Foodtown as an integral member of the group devoted to the well-being of not solely its prospects however associates too. All through the pandemic, customers realized to rely upon their native grocers as companions of their household’s general wellness. The brand new marketing campaign underscores Foodtown’s dedication to make it simple to supply nutritious meals and snacks as households return to the pre-pandemic actions of labor, college, sports activities, hobbies and togetherness.
The rebranding marketing campaign is supported by way of strategic advertising channels, together with social media, digital media, retailer web sites, together with broadcast and print promoting, and retail promotions, sponsorships, and occasions.
The brand new marketing campaign underscores Foodtown’s dedication to make it simple to supply nutritious meals and snacks as households return to the pre-pandemic actions of labor, college, sports activities, hobbies and togetherness.
Driving an emotional and sensible enchantment, the digital marketing campaign will deal with the advantages of high quality time and present how customers can get pleasure from extra of it when “High quality Meals Start at Foodtown.” The print promotional marketing campaign will spotlight the shop’s high quality merchandise and have Foodtown’s recent, high-quality produce, meat, seafood, deli, and bakery merchandise.
As well as, a brand new Foodtown brand lockup was created that includes the tagline “Domestically Owned, Household Operated,” to remind customers of Foodtown’s ongoing dedication to its connection to every distinct neighborhood it serves.
“It’s an thrilling time to launch this new Foodtown rebranding marketing campaign as individuals are beginning to come collectively once more after the pandemic,” mentioned Zambo. “Meals brings folks collectively, and we’re comfortable to have a good time the return of that high quality of life.”
Moreover Foodtown, Allegiance Retail Companies helps impartial supermarkets reminiscent of Freshtown, D’Agostino, Gristedes, Pathmark, LaBella Market, Brooklyn Harvest, Market Recent, Huge Deal Meals Market, Inexperienced Manner Markets and Store n Bag by offering them with advertising, promoting, technological and merchandising assist, in addition to a full line of personal label merchandise, together with Foodtown, Inexperienced Manner and Rancher’s Legend.
