March 3, 2022
The Collaborative, a plant-based desserts firm, pronounces a re-brand to Bon Dévil, which can premiere at this 12 months’s Expo West. The brand new look and identify purpose to disrupt the chilled dessert class with Bon Dévil’s more healthy, “devilishly un-guilty” creations.
The “devious rebrand” will characteristic a number of coconut-based desserts, and debut throughout US retailers and grocery shops this spring. Bon Dévil’s indulgent line of merchandise embrace plant-based chocolate ganache, vanilla rice pudding and double chocolate mousse cups. Along with decrease energy, the corporate says all of its merchandise are gluten-free and non-GMO.
Luxurious dairy-free desserts
Bon Dévil was born from The Collaborative, a US spinoff of the UK-based Coconut Collaborative, which sells a well-liked line of vegan yogurt, ice cream and desserts. In 2020, The Coconut Collaborative raised $7 million in Sequence A funding to broaden its premium merchandise to the US.
The Coconut Collaborative’s vary can also be offered internationally in Germany, the Netherlands and Japan. On the US facet, The Collaborative’s merchandise might be discovered on Amazon Recent, in addition to at The Recent Market and different choose retailers.
Thus far, neither The Collaborative nor its mother or father firm have divulged the inspiration behind Bon Dévil’s re-brand – extra attractive particulars are positive to come back.
Expo West attendees can discover Bon Dévil from March 11th of September at North Corridor Sales space N2301 (Degree 200).