BERKELEY, Calif.–(BUSINESS WIRE)–Good Day, Inc., creator of the world’s first animal-free dairy protein, and betterland meals™, a brand new firm from meals business pioneer, suppose!® Founder, protein professional, and the creator of betterland milk™, Lizanne Falsetto, at the moment introduced the first-ever retail launch of animal-free milk. betterland milk™ might be obtainable in retailers this summer time. The launch marks a milestone second for each firms, the business — a $17bn class (Supply IRI), with 95% family penetration — and the planet, because of Good Day’s significantly more sustainable protein.
The launch of betterland meals™ flagship product, betterland cow-free milk™, represents the newest class enlargement for Good Day and is in direct response to the numerous shopper requests the corporate has acquired since 2014. Good Day’s animal-free protein is produced utilizing precision fermentation, making a whey protein similar to that present in cow’s milk with a a lot smaller environmental footprint. Mixed with a scrumptious, plant-based recipe, the ensuing shopper product, betterland milk™, is creamy and wealthy and performs higher than different plant-based milks, whereas delivering the identical cooking, whipping, steaming, frothing, and baking performance. betterland milk™ comprises solely MCT and sunflower oils; has much less sugar than conventional cow’s milk; has no lactose, ldl cholesterol, hormones; and is made with out use of antibiotics.
This launch additionally marks a historic entry into the dairy business for Falsetto, who brings 20 years of expertise as a CEO, vitamin pioneer, and protein professional to the choice protein sector, after rising her first firm, suppose!®, from her kitchen desk. Throughout this time, she was the primary within the meals business to convey a vitamin bar that was not solely loaded with 20 grams of protein, but additionally sugar free and gluten free. suppose!® was acquired by Glanbia in 2015.
When Lizanne got down to discover a clear and sustainable protein supply for betterland meals™, she was launched to Good Day founders, Ryan Pandya and Perumal Gandhi. Each firms share a mission of sustainable meals product innovation that’s kinder to the surroundings with out compromising on style or vitamin. An unbiased, ISO-certified life cycle evaluation discovered that Good Day’s whey protein reduces blue water consumption by as much as 99%, greenhouse gasoline emissions by as much as 97%, and non-renewable vitality use by as much as 60%, in comparison with the protein present in conventional cow’s milk.
“After I based suppose!®, it was the primary protein bar available on the market and helped to create two new locations within the grocery retailer: vitamin bars and gluten-free aisles,” mentioned Lizanne Falsetto, Founder and CEO of betterland meals™. “Within the 5 years after promoting Assume!®, I saved an eye fixed on the area of protein innovation. After I noticed what Good Day founders Ryan and Perumal have been doing to domesticate nutritious, extra sustainable milk proteins, I felt the pull to not solely get again into the business, however to assist construct a portfolio of merchandise that style nice, whereas being higher for the planet. That’s when betterland meals™ was born. betterland cow-free milk™ is the subsequent evolution of milk that our world wants at the moment and that future generations deserve tomorrow. Our staff has carried out the unthinkable with this product, and when it hits retailer cabinets this 12 months, betterland milk™ will convey an all new scrumptious, clear, and sustainable choice to shoppers throughout the nation.”
“That is an unbelievable second after we can lastly ship a product shoppers have been asking us for since day one, and provides the world one other solution to benefit from the milk we’ve beloved for actually 1000’s of years — now with a lot much less affect on the planet,” mentioned Ryan Pandya, co-founder and CEO at Good Day. “We solely wished to launch milk after we knew we might ship a no-compromise possibility for shoppers, and we’re delighted to be doing simply that with betterland meals™ and Lizanne. Her legacy as a protein pioneer and her observe file for scaling CPG manufacturers will assist convey our protein to much more individuals whereas deepening our relentless dedication to high quality and sustainability.”
betterland meals™ is launching two types of betterland milk™ in Entire and Further Creamy. The corporate will debut betterland milk™ at Expo West this March and can launch in retail shops quickly after. That is the primary of many launches to return in betterland’s portfolio of better-for-you, higher for the planet, and easily scrumptious merchandise.
Retailers considering connecting with betterland meals™ to debate making betterland milk™ obtainable to their clients are inspired to contact sales@betterlandfoods.com.
About betterland meals™
betterland meals™ was based on the imaginative and prescient of a kinder, extra sustainable meals system that advantages each individuals and the earth, with out compromising style, texture, or vitamin. Founder and CEO Lizanne Falsetto leads her staff throughout a number of meals classes, ushering within the subsequent era of accessible, clear, scrumptious, protein-rich meals, whereas treading gently on our planet, creating a greater future for all. To study extra, go to www.betterlandfoods.com, or comply with them on LinkedIn, Fb, or Instagram.
About Good Day, Inc.
Based in 2014 by Ryan Pandya and Perumal Gandhi, Good Day is on a mission to create a kinder, greener tomorrow via the concord of science and nature. Leveraging experience throughout biology, meals innovation, and shopper merchandise, Good Day helps firms in growing, scaling, and commercializing next-generation merchandise that fulfill market calls for and champion a path towards a sustainable future.
The corporate’s flagship product, the world’s first precision-fermented protein, debuted in 2020 and at the moment may be present in animal-free ice lotions, cream cheese, baked items, and sports activities vitamin merchandise throughout the U.S., Hong Kong, and Singapore. As a substitute of counting on cows, Good Day makes use of microflora to create proprietary animal-free milk protein. Good Day’s protein can be utilized throughout a spread of merchandise to ship the identical style and texture whereas supporting the planet. An ISO compliant, third-party reviewed life cycle evaluation (LCA) discovered that Good Day’s whey protein reduces blue water consumption by as much as 99%, greenhouse gasoline emissions by as much as 97%, and non-renewable vitality use by as much as 60%, when in comparison with typical manufacturing strategies. To study extra, go to perfectday.com or comply with alongside on Fb, Twitter, Instagram, and LinkedIn.
