Free-from pizza model White Rabbit is getting into chilled ready meals with a trio of pasta dishes.
The meals – Lasagne Al Forno, Macaroni Gratin and Tagliatelle Bolognaise – will roll into Sainsbury’s on 27 February (rsp: £5/350g).
They had been impressed by White Rabbit co-founder Matteo Ferrari’s household restaurant in northern Italy, mentioned the model.
White Rabbit will even launch a free-from frozen dough balls line into Sainsbury’s on 6 March (rsp: £3.75/180g).
Claimed to be a “market first”, the dough balls had been crafted utilizing Ferrari’s “signature pizza sourdough” and included a separate plant-based garlic and herb dip, it mentioned.
White Rabbit co-founder Nick Croft-Simon mentioned the model’s mission was easy: “To create scrumptious Italian meals for everybody – ‘per tutti’ – while conserving true to our gluten-free and plant-based credentials.
“A particular thanks goes to the staff at Sainsbury’s for giving us the chance to develop a variety like this”, he mentioned, including that it had “been a pleasure to work with them so intently on it.”
The launches observe a gentle stream of NPD from the model over current months, which most not too long ago launched what it claims was a “first-to-market” free-from calzone in Sainsbury’s for Veganuary.
Final 12 months, it launched ranges of frozen pizza and fresh pasta into grocery.
