February the fifteenth, 2022 – Bruno Peric, a former basketball participant, determined to let his intolerances to sure meals lead him down an entrepreneurial path, which noticed him create Inexperienced Muffins, that are wholesome desserts.
As Poslovni Dnevnik/Marta Duic writes, the Zagreb firm Inexperienced Muffins headed by athlete Bruno Petric is engaged within the improvement, manufacturing and sale of wholesome desserts. They’ve been working for the reason that spring of final yr, they at present have three workers, and their manufacturing plant is situated in Brezovica.
In accordance with Bruno Peric, the proprietor and director of Inexperienced Muffins, they’ve chosen the signal “wholesome & candy” for the slogan, and at present they’ve 12 desserts, cookies, brownies, but additionally a catering supply that features desserts.
“Our purpose is to advertise a nutritious diet, however on the identical time show that wholesome might be candy and scrumptious with no need to really feel responsible. Our desserts are additionally tailored to folks with diabetes, gluten or lactose intolerance and everybody who likes to get pleasure from wholesome and positive flavours, and a few of our desserts are additionally appropriate for vegans. My intention is to develop this sort of enterprise in Croatia, to show that that is doable with our enterprise mannequin and, finally, to make sure the provision of wholesome sweets to the overall inhabitants.
As an expert athlete, I’ve a necessity for a nutritious diet, and thus for wholesome desserts. From private expertise of lactose and gluten intolerance, the thought was born that one thing must be accomplished by way of the broader availability of wholesome desserts. The concept was born and matured throughout the interval of my enjoying basketball in Germany,” defined Bruno Peric.
Though they’ve been in enterprise for the reason that spring, the design and improvement of those recipes, analysis into the marketplace for the availability of uncooked supplies, but additionally the potential for the sale of wholesome desserts started, as Bruno defined, a lot earlier.
At this time, Inexperienced Muffins merchandise can be found by means of internet retailers and social media, in addition to with HoReCa companions with whom they cooperate, and Peric factors out that additionally they plan to open their very own stores. They just lately revealed the e book “Well being has a brand new style”, and so they’re at present engaged on new merchandise and innovating their current ones.
“The previous interval was spent in an in depth acquaintance with the specifics of the market of wholesome sweets and our in-depth acquaintance with the sort of enterprise. We labored on the event of recent merchandise, invested in manufacturing gear and equipment, but additionally in product testing and evaluation and within the training of key customers,” says Bruno Peric.
New companions
As he claims, they procure the uncooked supplies for his or her sweets solely from confirmed and dependable suppliers, and so they additionally cooperate with a number of home household farms. ”Negotiations are underway with a big variety of new HoReCa companions, so we anticipate a rise within the variety of cafes and eating places with our merchandise quickly,” stated Bruno Peric.
In accordance with him, they plan to determine themselves because the main producer of wholesome sweets within the wider space and to finish the vary in accordance with the wants and necessities of the market.
“The market reactions to our merchandise have been optimistic and so they give us incentives to work even more durable on new merchandise and improvements. We frequently obtain messages from clients that our wholesome desserts affirm our slogan that “well being has a brand new style”. We plan to organise a Inexperienced Muffins centre the place all improvement, promotional and academic actions would happen the place consultants could be concerned, equivalent to nutritionists, formulators, diabetologists, gastroenterologists, microbiologists and others,” concluded Bruno Peric.
For extra, try Made in Croatia.
