An enormous congratulations are to ensure that SpartanNash as they had been awarded the FMI Gold Plate Award for his or her Household Meals Month marketing campaign.
That is the second 12 months in a row they’ve acquired this recognition. The FMI Foundation created the Gold Plate Award to focus on the excellent applications carried out by the retail meals trade to encourage household meals. The award acknowledges excellent applications that meals retailers and suppliers have carried out, to encourage households to share extra meals, collectively at house, extra typically.
Throughout Household Meals Month, SpartanNash strengthened and shaped new neighborhood partnerships with iunderstand, Mosaic Counseling, Particular Olympics, and GVSU to assist make clear psychological wellness.
Additionally they launched a month-long media marketing campaign, partnering with the Fox 17 Morning Combine and iunderstand, making a collection of segments referred to as “Keep Related, Keep Sturdy with Household Meals.” These segments centered on sharing wholesome recipes whereas sharing the significance of households gathering across the dinner desk to debate learn how to higher their psychological well being via dialog and good meals. The marketing campaign additionally hit over 4.5 million impressions via household meals messaging in-store, neighborhood partnership outreach, digital advertising and marketing, and eCommerce.
To rejoice the conclusion of the marketing campaign, SpartanNash executed its first well being and wellness farmers’ market occasion.