Casa Verde, a model by Ilinel Meals Firm, is launching 4 ready-to-cook Latin-inspired meals.
Created to “disrupt the Latin market”, the brand new shelf-stable merchandise recreate conventional recipes utilizing completely plant-based components.
Accessible on Casa Verde’s direct-to-consumer website, the entrees embrace Garbanzos Al Pastor, Lentil Mole, Coconut Chowder, and Crimson Bean Pozole. Along with being fully plant-based, all the meals’ components are natural, kosher and sustainably sourced. The meals will be cooked on a stovetop or microwave and are able to eat inside 60 seconds.
Based by Guatemalan native Harry Lewis, Casa Verde desires to make wholesome and scrumptious meals accessible all through Latin America. By incorporating culturally related flavors and new applied sciences, the model is innovating meat-heavy Latin delicacies whereas respecting the area’s wealthy culinary heritage.
Chef-crafted conventional meals
To assist carry the corporate’s mission to life, Casa Verde employed Ecuadorian-American chef, restaurant proprietor, and Iron Chef Jose Garces to work on the primary line of 4 meals.
Casa Verde creates its merchandise utilizing greens, beans, herbs and spices sourced from Mexican produce markets. The components are cooked in kettles, then sealed and positioned in an oven, with out the usage of any synthetic components.
“It’s been fairly a journey exploring and reinventing Latin delicacies utilizing a plant-based format,” says Garces. “I used to be challenged to not solely make one thing scrumptious, however wholesome and reasonably priced…You don’t must eat meat to get the standard Latin cuisine-feel. You possibly can eat plant-based meals, really feel actually good about it, and nonetheless have one thing scrumptious to get pleasure from,” he provides.
The subsequent frontier
The Latin market represents an enormous alternative for different protein. Whereas Latin meals basically have soared in recognition in recent times, solely a small handful of alt-protein firms particularly goal Latin customers or supply Latin-themed meals. Amongst these are NotCo, Plant Ranch Meals, and Future Farm.
Casa Verde acknowledges the chance and is eagerly transferring to steer the area.
“I consider that manufacturers have the ability to alter the world, change behaviors and assist resolve large issues. With Casa Verde, we consider that consuming scrumptious, wholesome and nutritious meals shouldn’t include a premium, be sophisticated or restricted to those that can afford it,” says founder Harry Lewis. “I’m so proud to share my roots, my values and a little bit little bit of the flavour from the place I come from, whereas giving again to the nation that has opened its doorways to me and on the identical time serving to communities develop by means of reasonably priced wellness and nurturing hearts.”
