Vakula Sharma had a tough time coping along with her vitamin wants post-pregnancy, and relying on drugs or dietary supplements didn’t assist a lot.
On her journey to the US, her cousin launched her to smoothies. She remembers strolling right into a retailer and ordering one, to be shocked by the flavours that hit her. Devoid of powders or components, the pure smoothie was obtainable in numerous blends.
On her return to India, Vakula adopted smoothies as a daily a part of her life and weight loss plan and noticed a visual transformation – she misplaced numerous weight and felt wholesome, blissful, and energised.
“The flip facet is that right here I needed to make my very own smoothies with totally different greens, fruits, and nuts to have a healthful nutrition-rich meal, and that obtained me desirous about so many mums who didn’t have sufficient time to give attention to their very own meals…that’s how PulpBrew was born,” she says of the ache level behind her enterprise.
Wholesome and healthful choices
The Hyderabad-based inside designer, impressed by her mom, who can also be an entrepreneur, launched PulpBrew in September this 12 months.
With a lot of individuals on the lookout for wholesome choices throughout the pandemic, the product gave the impression to be proper for the market.
“It’s a identified indisputable fact that most individuals who have a look at losing a few pounds don’t actually have a look at the vitamin side or balanced consuming that might result in weight reduction finally. My intention, with PulpBrew, can also be to teach individuals on consuming extra pure and entire meals to take care of good well being than simply specializing in weight reduction,” she says.
The choices obtainable in India had been restricted, so Vakula put her blender to good use. She researched smoothie blends and components for contemporary, healthful smoothies.
PulpBrew provides ready-to-blend smoothies made with unique, optimum ripe fruits, contemporary veggies and greens, antioxidant-rich tremendous meals like nutmeg, chia seeds , flax seeds, dates, and cacao.
It makes use of the Particular person Fast Freezing (IQF) or blast-freezing approach in order that meals retains form, color, style, odor, freshness and likewise its dietary worth. It has an extended shelf life and ample care is taken in deciding on components and making certain that the consumer get the most effective of vitamin in each pack.
This is the reason, Vakula says, it takes them about two days to ship an order.
“All components are individually frozen when they’re optimum ripe and saved within the freezer at -18 levels. The merchandise are packed in in line with their recipes. Now we have ready-to-blend meal substitute smoothies and likewise minis, which may be had at breakfast or as a snack. There isn’t a added sugar or preservatives,” Vakula says.
Whereas the berries are imported, different fruits are sourced from farmers/native markets, ripened at PulpBrew’s unit naturally, and frozen when optimum ripe. Greens are sourced from hydroponic farms and blanched earlier than freezing.
PulpBrew targets health fans, health-conscious individuals, and dealing professionals, however Vakula believes everyone wants a product like this, which helps “keep nice well being with none effort”.
Educating individuals first
PulpBrew is bootstrapped with Vakula because the solo founder.
The income mannequin contains D2C, supermarkets, and gymnasiums, and Vakula is at the moment exploring the feasibility of organising kiosks at health centres.
PulpBrew’s nearest competitors are producers of protein bars. “However we’re on a mission to teach individuals on how our smoothies are totally different and actually wholesome in contrast to numerous different manufacturers,” she provides.
Accessible for order from its web site, and retail shops like Qmart and Planetarium Vegan Cafe, Vakula is exploring different retail areas and is all set to begin house supply first in Bengaluru, adopted by Mumbai and Pune.
The smoothie blends are priced from Rs 69 onwards. All you need to do is order, open the pack, slip into the blender, add milk/yoghurt/coconut milk/almond milk/water, and mix.
Whereas Vakula didn’t share the younger model’s development trajectory to date, she says it’s been an excellent journey as far as individuals are more healthy choices. “PulpBrew is the best selection for these on the lookout for wholesome meals from the comfort of their houses.”
As a lady entrepreneur, Vakula believes, “Your selections right now outline your tomorrow so maintain going and reside your desires.”
