Consciousness marketing campaign for distinctive Italian fare over the get together season – full with cooking courses – offered by the European Union and producer board Centro Servizi Ortofrutticoli (CSO)
HONG KONG SAR – Media OutReach – 10 December 2021 – Flavoursome, sun-kissed fruit & greens headline a festive season promotion in Hong Kong themed ‘The European Artwork of Style: Italian Fruit & Veg Masterpieces’. The attention marketing campaign by the European Union and Centro Servizi Ortofrutticoli (CSO), representing the nation’s main producers, is encouraging indulgence in Italy’s exceptionally tasty and wholesome fare over the get together season – full with cooking courses hosted by seasoned Italian chef Mr. Daniele Casalino from 13-22 December 2021 revealing secrets and techniques to Italian-style festive feasts.
Italy is world-renowned for its romantic connection to the land, with a beloved culinary tradition as Hong Kong’s favorite international delicacies. ‘The European Artwork of Style: Italian Fruit & Veg Masterpieces’ now underlines this heritage of scrumptious, dietary produce, sharing information and insights of origin and historical past with assured high quality and security assured by the European Union’s certification of excellence.
For the third and remaining 12 months of an annual promotion to China, Taiwan and Japan, the EU-led marketing campaign in Hong Kong this 12 months focuses on demonstrating exactly find out how to historically cook dinner this majestic “Made in Italy” produce – from blood oranges, kiwifruit and pears to contemporary processed greens headlined by ‘passata’ tomato sauces and fruit juices.
Six cooking courses guarantee absolute authenticity, demonstrated by veteran Italian chef Mr. Daniele Casalino, who can be the proprietor of Italian restaurant Acquasala in Central, from 7-9pm from 13-15 December 2021 and 20-22 December 2021 at Hong Kong New Oriental Culinary Artwork (www.hknoc.com.hk) in North Level. Priced HK$200, the courses may be booked by way of EventBite (https://bit.ly/3nRe8xE).
Specialty dishes for instruction concentrate on key produce together with blood orange juice, for Smoked Salmon Carpaccio with Avocado and Blood Orange French dressing; processed tomato sauce, for Selfmade Tagliolini Tomato Sauce, Burrata Cheese and Crispy Sicilian Pistachios; and kiwi fruit, for Kiwi Tiramisu and Darkish Chocolate.
Kiwi fruit is one other specialty, as Europe’s greatest fruit export and Italy the second largest producer on the planet after China. Due to preferrred environmental and weather conditions together with strict European manufacturing strategies, Italy’s high-quality, extremely nutritious and wholesome kiwi fruit is cultivated in each inexperienced and yellow varieties, to get pleasure from contemporary or in luxurious desserts and jams.
Oranges, revered as a logo of well being and well-being in Asia, are a centuries-old custom of sun-blessed Italy, famed specifically for distinctive types of red-fleshed ‘blood oranges’. Grown in accordance with state-of-the-art science when it comes to cultivation strategies, soil preparation and pruning for superior high quality, luxurious varietals vary from Tarocco, Moro and Sanguinello to Sicilian specialty Arancia Rossa di Sicilia, with PGI (Protected Geographical Indication) standing for his or her historical attachment to the nutrient-rich slopes of Mount Etna volcano. In addition to served merely chilled, these Italian varieties additionally enliven salads, desserts and even cocktails.
European pear cultivation can be primarily concentrated in Italy, with the best local weather for excellent high quality which can be recognised by the European Union as a product of excellence with PGI. Italy’s most famed selection, Abate Fétel, is called the “queen of pears” for its excellent sweetness and juiciness, good for both desserts or salad. Different varieties embody Kaiser, which has a rusty pores and skin and melting flesh; fragrant white or crimson Williams; contemporary and aromatic Decana del Comizio; and candy and crunchy Convention.
Processed greens are additionally a well-known Italian custom, preserving abundance of seasonal crops with processing instantly after harvesting. Most notable are ripe sun-grown tomatoes, with tomato passata one of many world’s most used cooking elements, originating from Italian delicacies for beloved favourites from pastas and pizzas to festive specialities. Preservation of ‘pomodoro’ tomato sauce, specifically, is a convention courting again almost two centuries, and a logo of Italy worldwide.
Because of this, Italy is, the truth is, a world chief in processing fruit and greens – together with the world’s third largest tomato processor after the US, and simply behind China.
Orange juice, together with different fruit juices corresponding to pear, peach and apricot that pleasantly accompany festive feasts, are one other rising Italian export, gaining reputation with assured excellence in each high quality and wholesome dietary worth – produced underneath strict European laws with state-of-the-art expertise.
EU high quality additionally stands out worldwide for its stringent product safety necessities for client safety. A traceability system permits particular person agricultural manufacturing corporations to be traced; and natural certification ensures natural manufacturing, prohibiting use of artificial chemical substances and selling environmental sustainability.
The European high quality system additionally safeguards PGI and PDO (Protected Designation of Origin) certification for distinctive. Italy alone has 93 designated PDO and PGI agri-food merchandise, together with Arancia Rossa di Sicilia PGI (blood oranges), Pera dell’Emilia Romagna PGI (pears) and Pesca e nettarina di Romagna PGI (peaches).
“Due to a singular local weather and environmental circumstances, Italy – along with Spain – is the main fruit and vegetable producing nation in Europe and ‘The European Artwork of Style: Italian Fruit & Veg Masterpieces’ celebrates this heritage,” mentioned CSO President, Paolo Bruni.
“Italy is synonymous with artwork, from the artwork of landscapes and 54 UNESCO World Heritage Websites to visible artwork of the Renaissance, structure, motoring and trend. Italy can be famend for culinary artwork and world-renowned dishes. So our fruit and greens are not any exception – and this marketing campaign celebrates our masterpieces of Italian nature that splendidly accompany festive season celebrations.”
To establish with Italian artwork within the broad sense, ‘The European Artwork of Style: Italian Fruit & Veg Masterpieces’ is illustrated with art work by Italian artist Antonio Pronostico, who symbolises Italy’s wealthy, vibrant historical past and custom of rising tasty, top of the range fruit & veg.
“The European Artwork of Style: Italian Fruit & Veg Masterpieces” Cooking Lessons
Date: 13-15 & 20-22 December 2021
Time: 7:00 p.m. – 9:00 p.m.
Venue: Hong Kong New Oriental Culinary Artwork, 2/F, KP Tower, 93 King’s Street, North Level, Hong Kong
Price: HK$200 per individual
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For top decision photos, please obtain from:
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Flavoursome, sun-kissed fruit & greens headline a festive season promotion in Hong Kong themed ‘The European Artwork of Style: Italian Fruit & Veg Masterpieces’ |
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Six cooking courses guarantee absolute authenticity, demonstrated by veteran Italian chef Mr. Daniele Casalino, who can be the proprietor of Italian restaurant Acquasala in Central, from 7-9pm from 13-15 December 2021 and 20-22 December 2021 at Hong Kong New Oriental Culinary Artwork in North Level. Specialty dishes for instruction concentrate on key produce together with blood orange juice, processed tomato sauce, and kiwi fruit |
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For the third and remaining 12 months of an annual promotion, the EU-led marketing campaign in Hong Kong this 12 months focuses on demonstrating exactly find out how to historically cook dinner this majestic “Made in Italy” produce |
CSO President, Paolo Bruni |
Appendix I
Highlighted Italian Fruits & Greens
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Grown primarily in Europe, within the Mediterranean basin and specifically in Italy and Spain, they’re a logo of well being and well-being. Particularly, Sicilian blood oranges are probably the most essential and distinctive varieties grown in accordance with a centuries-old custom, but additionally in accordance with the most recent scientific tips when it comes to cultivation strategies, soil preparation and pruning as a way to maximise the standard requirements of those fruits because of assured sunshine and particular technical precautions throughout cultivation. The truth is, manufacturing is protected against the principle illnesses with built-in defence strategies that respect the atmosphere and human well being. The crimson flesh varieties grown are Tarocco, Moro and Sanguinello, which all meet excessive requirements for style, flavour and wholesomeness. The Arancia Rossa di Sicilia acquired PGI certification from the European Union. It’s the Sicilian orange par excellence, which grows on the slopes of the Etna volcano, favoured by its fireplace, power and warmth but additionally by sunshine. |
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In Europe, kiwifruit cultivation is principally concentrated in Italy, which is the second largest producer on the planet after China. Kiwifruit is probably the most exported fruit in Europe; the truth is, it’s shipped to each continent. Kiwifruit cultivation, particularly in Italy, has been growing because the Seventies. The truth is, Italy has preferrred environmental circumstances to develop kiwifruit at a wonderful degree of high quality. Thanks to acceptable soils for cultivation and to the manufacturing strategies adopted in compliance with European laws, kiwifruit is a high-quality, extremely nutritious and wholesome fruit. European kiwifruit is produced from November to Could. The industrial availability of kiwifruit is such that it’s doable to decide on between two varieties with a special flesh color, which may be both inexperienced or yellow. |
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Pear cultivation in Europe is principally concentrated in Italy, which has the best local weather to provide a fruit with excellent high quality traits. A product of excellence recognised with PGI (Protected Geographical Indication) standing by the European Union, which highlights the shut bond between the product and its space of origin. Probably the most attribute selection produced in Europe, and particularly in Italy, is Abate Fétel, which can be referred to as the “queen” of pears. This selection stands out for its sweetness and juiciness. Different varieties embody Kaiser, which has a rusty pores and skin and melting flesh, Williams, which may be both white or crimson and may be very fragrant, Decana del Comizio, which is contemporary and aromatic, and Convention, which is good and crunchy. Pears can be found in the marketplace from September to April. |
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Processed greens are historically produced within the Mediterranean Basin, and Italy affords preferrred manufacturing circumstances. Recent produce is processed instantly after harvesting, after an correct choice. Tomatoes are certainly one of Europe’s most attribute processed greens. Ripe sun-grown tomatoes are washed and pureed to acquire wonderful preparations that are perfect for any kind of dish. Tomato passata is likely one of the world’s most used cooking elements and originated from Italian delicacies, which contributed to its reputation. |
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Orange juice, together with different fruit juices produced from fruits grown in Europe corresponding to pears, peaches or apricots, is a superb supply of wholesome vitamins, available at your fingertips. Orange juice consumption is growing exponentially all around the world, however it’s important to know the worth of the origin of this product. European high quality is assured by strict laws and by top-quality uncooked supplies mixed with a manufacturing technique that implements state-of-the-art expertise, making certain the high-quality remaining merchandise. |
About Centro Servizi Ortofrutticoli (CSO) Italy
CSO Italy represents main corporations within the Italian fruit and vegetable sector. Members are positioned throughout Italy and embody not solely producers, but additionally the technological provide chain with corporations specialising within the packaging, processing, tools, equipment and logistics.
CSO Italy is now an natural system of companies delicate to the wants of the world’s markets, a singular benchmark for coming into into contact with Italian corporations which might be leaders because of the excellence of their produce, providers and expertise.
CSO has greater than 70 members, with an total turnover of greater than €2 billion. The group was created to develop synergies between operators within the Italian fruit and vegetable provide chain, with the intention of accelerating competitiveness of your complete sector.
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