PITTSBURGH & CHICAGO–()–The Kraft Heinz Firm (Nasdaq: KHC) (“Kraft Heinz” or the “Firm”) introduced right this moment that it’ll mix its U.S. and Canada companies to create the North America Zone, which is anticipated to be efficient within the second fiscal quarter of 2022. The transfer is supposed to advance the worldwide meals and beverage chief’s long-term, sustainable progress plans—which have been first outlined at its Investor Day occasion in September 2020—by bringing elevated agility to its innovation agenda, operations, and go-to-market method. The Firm’s U.S. and Canada companies accounted for roughly 80% of its 2020 consolidated web gross sales.

Within the final 12 months, Kraft Heinz has taken a number of steps to rework its total progress profile, strategic focus, and monetary flexibility, together with divesting sure property in its world cheese and nuts companies. The Firm has additionally centered its enterprise round a consumer-first method, considerably investing in its portfolio, digital options, buyer relationships, and other people.

The Firm believes the creation of the North America Zone will additional gasoline Kraft Heinz’s imaginative and prescient to leverage its scale via improved agility for aggressive benefit. Structural adjustments to help the strategic plan are aimed toward streamlining and synergizing the U.S. and Canada companies. This advanced mannequin is anticipated to assist the North America Zone pilot high-value merchandise, processes, and repair improvements, backed by the sources of the 2 international locations, whereas additionally growing pace to market.

“As client, buyer, and worker wants change, we have to be able to anticipate, modify, and reply with pace,” stated Miguel Patricio, Chief Govt Officer of Kraft Heinz. “Combining our U.S. and Canada companies—two dynamic Zones—provides us a definite benefit and can produce quicker, more practical outcomes so we are able to proceed investing in our strategic plan and driving sustainable progress. Whereas that is an evolution to our construction, it’s a part of a broader revolution in how we’ll work at Kraft Heinz going ahead.”

Because of this, the next management adjustments are being made:

  • Kraft Heinz’s new North America Zone shall be led by Carlos Abrams-Rivera, presently U.S. Zone President. Since becoming a member of Kraft Heinz in February 2020, Abrams-Rivera has been instrumental in reigniting progress within the U.S. enterprise, the Firm’s largest Zone. Abrams-Rivera will assume the title of North America Zone President.

The North America Zone construction will embrace three business enterprise models that shall be organized across the Firm’s consumer-driven product platforms and geographic wants, together with:

  • Style, Meals, and Away From House shall be led by Pedro Navio, presently President of Latin America, and consists of the Style Elevation and Straightforward Meals Made Higher client platforms in addition to the U.S. foodservice and ingredient companies
  • Recent, Drinks, and Desserts shall be led by Steve Cornell, presently President – Enhancers, Specialty, and Away From House, and consists of the Quick Recent Meals, Straightforward Indulgent Desserts, Actual Meals Snacking, and Flavorful Hydration client platforms
  • Canada and North America Coffee shall be led by Adam Butler, presently President – Youngsters, Snacks, and Drinks

The Firm can be happy to announce the appointment of Robert Scott as President of Analysis & Growth – North America, efficient right this moment. Scott joins Kraft Heinz from Abbott Vitamin the place he most just lately served as Divisional Vice President of World Product Growth. On this function, he efficiently delivered a variety of product options that met the varied wants of customers and retailers, in addition to led the event of merchandise to help Abbott Vitamin’s medical, institutional, and scientific companies globally. Previous to Abbott Vitamin, Scott was Vice President of Analysis & Growth- Latin America for The Coca- Cola Firm the place he delivered consumer-centric product improvements, in addition to packaging options to help environmental and sustainability targets.

In his new function at Kraft Heinz, Scott shall be tasked with main Analysis and Growth for the Firm’s core enterprise, renovation and innovation agendas, and commercialization technique. His confirmed success in constructing Analysis & Growth groups round agile methods of working coupled along with his deep understanding of subsequent technology elements, packaging improvements, and vitamin makes him uniquely positioned to advance Kraft Heinz’s North America portfolio technique which is centered round creating extra sustainable options.

Lengthy-time Firm government Bruno Keller, presently Canada Zone President, will assume the place of President of Latin America, a part of the Firm’s Worldwide Zone.

Navio, Cornell, Butler, and Scott will report on to Abrams-Rivera underneath the brand new construction.

The North America Zone will start structural transitions in early 2022 with full organizational and monetary reporting adjustments anticipated to take impact firstly of its second fiscal quarter subsequent yr.


We’re driving transformation at The Kraft Heinz Firm (Nasdaq: KHC), impressed by our Objective, Let’s Make Life Scrumptious. Customers are on the middle of all the things we do. With 2020 web gross sales of roughly $26 billion, we’re dedicated to rising our iconic and rising meals and beverage manufacturers on a world scale. We leverage our scale and agility to unleash the complete energy of Kraft Heinz throughout a portfolio of six consumer-driven product platforms. As world residents, we’re devoted to creating a sustainable, moral affect whereas serving to feed the world in wholesome, accountable methods. Study extra about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.

Ahead-Trying Statements

This press launch comprises various forward-looking statements. Phrases similar to “mix,” “create,” “embrace,” “will,” “rework,” “improve,” “consider,” “count on,” “anticipate,” “modify,” “develop,” “leverage,” “set up,” “drive,” “make investments,” and variations of such phrases and related future or conditional expressions are supposed to establish forward-looking statements. These statements embrace, however are usually not restricted to, anticipated advantages of the proposed organizational change, impacts of the proposed organizational change on the Firm’s enterprise, monetary outcomes, alternatives, and future plans, and different statements that aren’t historic information, every of which is predicated on the Firm’s present beliefs, expectations, estimates, and projections. These forward-looking statements are topic to various dangers and uncertainties, lots of that are tough to foretell and past the Firm’s management, which may trigger precise outcomes to vary materially from these indicated within the forward-looking statements. These elements embrace, however are usually not restricted to, the Firm’s potential to attain supposed advantages of the organizational change, the anticipated prices of the organizational change, the success of enterprise transitions, and the chance elements set forth within the Firm’s filings with the Securities and Trade Fee, together with the Firm’s most just lately filed Annual Report on Type 10-Okay and subsequent experiences on Types 10-Q and 8-Okay. The Firm disclaims and doesn’t undertake any obligation to replace, revise, or withdraw any forward-looking assertion on this press launch, besides as required by relevant legislation or regulation.

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