Specific Information Service
HYDERABAD: Veganism in the present day is now not only a fad or a eating regimen. Folks in Hyderabad are taking to the vegan lifestyle for extra causes than simply well being. In layman’s phrases, veganism is a trigger that works in the direction of being compassionate to animals and the planet. Hyderabad prides itself on the massive non-vegetarian unfold that begins and ends with biryani. In a metropolis like that, getting individuals hooked on veganism is a problem. To have markets that provide meals and merchandise which can be vegan and reasonably priced, is a good greater problem. However, issues slowly appear to be altering.
The latest vegan market within the metropolis, Hyderabad’s first such occasion, proved that the individuals are welcoming the concept of going all out to go inexperienced. The occasion, organised by Rupa Obulreddigari, founding father of Alt Mart (a vegan meals startup within the metropolis) and Pranavi Pangnuri and Vishwatej Muddu, founders of Enya, one other native vegan startup, noticed Hyderabadis throng the market in large numbers.
It’s not solely about wholesome meals, it’s additionally about filling varied gaps within the inexperienced market — from packaging to cosmetics and sustainable farming! We converse to vegan manufacturers within the metropolis who’re doing simply this whereas additionally making veganism accessible and reasonably priced.
It’s not simply new entrants available in the market, even greater, non-vegan manufacturers need to launch vegan variations of their merchandise, which is a welcome change in the direction of making the planet a greener place to dwell on
Alt Mart
Alt Mart is a vegan e-commerce market that companies Hyderabad and pan-India. Rupa Obulreddigari began the model to make vegan life-style mainstream. After transferring again from Seattle in 2018, she discovered that accessibility of vegan merchandise was not straightforward, whereas the demand for them was rising. So, as a substitute of wanting, she created one. “Hyderabad was a difficult market, as a result of the remainder of South India, particularly Bengaluru and Chennai, enjoys vegan meals. When it got here to Hyderabad, our intention was to make sure not simply wholesome, but in addition indulgent vegan meals. Mock meat, vegan dum biryani, desserts and desserts are on par, typically higher, than non-vegetarian meals in the present day,” she says
Enya
Enya is a dairy options model that goals to alter the way in which vegan meals and life-style is perceived in India. Pranavi Pangnuri, who began it together with her husband Vishwatej Muddu, rubbishes the concept of vegan being pricey. “It’s solely while you take a look at consuming high-end merchandise that you simply understand vegan life-style to be dear. The curd that we bought on the market was the identical value because the common curd you get elsewhere. We bought dahi chaat for a similar value it’s bought at any chaat stall. All of it boils right down to your willpower.”
Disguise
Disguise Cosmetics, an indie Indian make-up model, was co-founded by three scientists — Shivangi Shah, Desiree Pereira and Lakshay Mohindroo. With years of expertise in cosmetics and private care, the model strives to carry merchandise of the very best high quality which can be vegan, specifically curated for the Indian pores and skin. All of the merchandise are 100% cruelty and paraben-free. They’re additionally PETA-approved. “We be sure that we take a stand on each entrance, together with packaging — we’re on our strategy to being 100% recyclable on all fronts. We’re staunch believers in cruelty-free make-up,” shares Prarthana Jagan, the content material and advertising and marketing head
City Tiller
Sustainable model City Tiller is all about sourcing produce regionally. The produce of their farm is grown in a soilless medium, with out pesticides and pesticides. What’s extra, they harvest their produce lower than six hours earlier than supply! On what the model is doing to assist promote vegan choices, co-founder Vaibhaw Dwivedi says, “Now we have been engaged on isolating protein from inexperienced leaves. Now we have efficiently mastered the method. City Tiller is at the moment engaged on optimising the method and growing the ultimate product. Sooner or later, we’ll develop the freshest, healthiest greens and likewise make protein merchandise with protein extracted from these leaves — primarily the cleanest protein supply for vegans.”
Vijay Sweets
Who knew Indian sweets which can be heavy on ghee, will be vegan too. The model is beloved by Hyderabadis for its bestseller vegan Mysorepak. Aravindan V, the founder, says, “I’ve at all times beloved animals and had been volunteering with animal shelters for over 10 years. However, only some years in the past I made the connection of how I may rescue one animal and eat the opposite. My household has been within the sweets business for 30 years and I didn’t need them to be part of the cruelty. Now, it’s been three years since we began producing 100% vegan sweets.”
