Cooking Up A Healthy Business

Martin Pamensky is a South African born entrepreneur and a veteran of 35 years within the pure meals enterprise. He’s at present the CEO and President of Stanmar Group of Corporations with operations within the US and Canada. 

Martin’s imaginative and prescient has all the time to create his personal international model that not solely tasted superb but in addition created a optimistic affect on the World. His imaginative and prescient got here to life in 2021, when he created Merely Delish, which is now the World’s first Sugar Free, Keto Licensed dessert model. At the moment, Merely Delish is wanted well being dessert in pure and specialty shops in North America, Australia, New Zealand, EAU, UK in addition to by Amazon and different main on-line platforms. 

Merely Delish has a bigger mission to present again to the group and has partnered with an area non-profit group known as Little one Starvation Sucks, whose mission is to feed 1 million wholesome meals to youngsters by the tip of 2021. This group was based by 13 12 months outdated Ever Matson, a younger entrepreneur celebrity who’s dedicated to creating optimistic change within the lives of youngsters all over the world.  

I had the chance to interview Martin lately. Listed below are a number of the highlights of that interview: 

Jill Griffin: So inform me about your self and your place.

Martin Pamensky: I’m the Founder and CEO of Simply Delish Natural. 

I used to be born in South Africa; I’ve all the time cherished meals and touring worldwide, visiting meals shops, and experiencing all the newest meals developments and elements. 

In South Africa, I additionally owned an ice cream dessert manufacturing facility. I purchased a gentleman out from Argentina, and we began a French and Italian gelato manufacturing facility. In 1988 with all the problems in South Africa, I bought my enterprise and moved to Canada. After securing a number of meals businesses from South Africa and Europe, I began an import-export enterprise and began focusing extra on pure meals and natural meals. 

After creating the enterprise for ten years, we noticed market developments the place issues have been transferring on the west coast and what was occurring within the pure natural enviornment. So, I saved my enterprise in Canada and South Africa however moved my household to San Diego to develop additional. 

Griffin: To what do you attribute your capacity to learn the developments?

Pamensky: I feel it is as a result of I journey – from Australia to South Africa, New Zealand to Europe. I all the time see a chance and have used that as inspiration to create a following within the North American market.

Griffin: What impressed you to start out your profession? You stated you may have all the time cherished meals. So was the meals enterprise simply the pure place so that you can work and construct a enterprise?

Pamensky: Properly, sure. My Mother all the time stated I might be a farmer – I used to be rising crops behind the home in South Africa and all the time simply had a love for meals. My daughter studied as a pure chef and have become a nutritionist and her mission is to teach individuals about how sugar impacts the physique. 

So, in 2011 she and I began the model from small beginnings in San Diego. The primary goal was to develop wholesome and scrumptious desserts that everybody, together with diabetic, celiac and vegan, may get pleasure from. 

We had enjoyable testing every product with the elements and completely different recipes. We discovered the flexibility of our merchandise by testing. For instance, mixing oatmeal, coconut milk and soy milk to create your individual fully vegan, pure and plant-based desserts. 

Griffin: What recommendation would you may have for enterprise homeowners who wish to develop a snack or meals enterprise? 

Pamensky:  My recommendation could be to take a look at your product and ask your self should you may create the product utilizing easy elements, with out the added sugar and the unreal sweeteners? 

Do not course of your meals nor use synthetic flavors or colours. As a substitute, try to discover one thing appropriate for individuals, one thing as shut as you’ll be able to to what you’ll be able to name pure, so you realize that what you’re placing out there’s wholesome and good for others.

You additionally must be impressed and get up on daily basis believing in what you do. Your clients should be the driving drive. You wish to make it possible for your clients are blissful in order that they maintain coming again for extra.

Griffin: And the place would they search for concepts for that? It is easy so that you can do, given your in depth background; you’ll be able to see it instantly. However some individuals aren’t going to see that. So give me some extra tips on that.

Pamensky: I feel that in all probability one of the best schooling you’ll be able to have is on the Expo West, Anaheim. They’ve a four-day instructional program on each side of meals, from elements to vegan merchandise. 

That is in all probability one of the best schooling, studying and seeing all the brand new merchandise which can be being pioneered. Speak to the entrepreneurs to seek out out what they’re impressed by. Ask your self the place the gaps are. What are individuals not doing?. 

Griffin: Nice recommendation. What makes your organization distinctive?

Pamensky:  I might say what makes our firm distinctive is that we actually perceive our clients, who they’re, what they’re in search of, and the way our merchandise might help them. 

For us, that’s vegans and individuals who undergo from allergic reactions who’re in search of peanut-free and plant-based elements with pure flavors and colours. Because of this, we’ve stuffed a niche out there and we’ve created a sturdy international group with our clients in comparison with our opponents. 

We worth transparency and suggestions, so we work with 600 influencers who’re keen about our merchandise. We’ve made positive that we’re linked with them concerning the newest snack developments and elements to raised ourselves and develop new merchandise for them. 

Griffin: How did these influencers discover you? How did you discover them?

Pamensky: We feature out a NET Promoter Rating survey; this determines what number of clients would suggest your model and merchandise to another person. 

So we use these clients as every one is aligned with our values. We hand-selected each one among them. They must align with our considering and love our merchandise. These are usually not paid partnerships, and these are natural and reliable relationships with clients who love our model. 

Griffin: You are actually good at recognizing developments. Look 5 years out for me; inform me what you see.

Pamensky: Primary, I feel individuals’s considering will change about how they see sugar and the way it impacts individuals’s well being and the way reducing it could assist finish weight problems. 

Quantity two is there will probably be much less synthetic flavors and colours. Each one among our flavors and colours is derived from the fruit itself and is from nature. We have made positive we get our certification from appropriate our bodies. 

Folks will probably be going again to how meals must be cooked and the way meals must be ready, much less processed meals. In addition to understanding allergens and points associated to meals and particular elements. Fascinated with what occurs in your intestine from the meals you eat will probably be on the forefront of individuals’s minds.