Pure Grocers has made its good4u Meal Deal program — launched early within the COVID-19 pandemic to combat meals insecurity — a fixture of its retail repertoire.
The Lakewood, Colo.-based specialty chain mentioned Thursday that Natural Grocers good4u Meal Deals launched in April 2020 to offer prospects with easy, inexpensive and nutritious meal options and recipes for themselves and their households. Initially meant to help customers hard-pressed by the pandemic, this system has obtained sturdy feeback and grown right into a buyer mainstay, main Pure Grocers to make it an official a part of its buying combine.
Beneath good4u Meal Offers, members of Pure Grocers’ free {N}energy loyalty program select from a rotating number of deliberate meals — together with gadgets for entrees and facet dishes — at a variety of worth factors. All the recipe embody protein and solely natural greens to maximise dietary worth, the retailer mentioned.
“Lots of people suppose that wholesome means costly. However at Pure Grocers, that isn’t true, and it has by no means been the case. We’re dedicated to supporting the well being and wellbeing of our communities with meals and dietary supplements at an ‘At all times Reasonably priced Value’. We at all times search for artistic methods to offer our prospects much more worth and avenues to assist their well being and well-being,” Pure Grocers Co-President Kemper Isely mentioned in an announcement.
“When the pandemic hit, we knew funds would get tighter for our communities, and our objective was to assist be certain that our prospects might afford to feed their households with nutritious, satisfying meals that have been straightforward to whip up of their kitchens,” he defined. “With the optimistic response this system has obtained, we determined to maintain it as a part of our good4u dedication to our communities.”
Members of Pure Grocers’ loyalty program can select from a rotating menu of deliberate meals at varied worth factors.
Pure Grocers launched good4u Meal Offers with a grilled rooster deal that is still a part of its rotating picks. Feeding a household of 4 for lower than $13, the recipe features a Mary’s Free Vary and humanely raised complete rooster with natural russet potatoes and natural seasonal greens (zucchini by Sept. 30 and altering to carrots in October).
Different Meals Offers being provided by Oct. 31 embody the next:
• Burger Meal for beneath $12 with Thousand Hills Grass Fed 80/20 Floor Beef, Rudi’s hamburger buns or Canyon Bakehouse gluten-free buns, natural pink and inexperienced leaf lettuce, and natural beefsteak tomatoes. Clients could make it vegan for lower than $16 by changing the bottom beef with Past Meat pea protein patties.
• Frittata Meal for beneath $12 with Pure Grocers-brand pasture-raised natural eggs, Niman Ranch pork breakfast sausage (or Discipline Roast Apple & Maple plant-based breakfast sausage) and Organicgirl child spinach.
• Sausage & Veggie Bake for beneath $10 with Pederson’s kielbasa, contemporary natural cauliflower and broccoli or Pure Grocers-brand frozen natural cauliflower florets and broccoli florets. Clients could make it vegan for lower than $13 by changing the kielbasa with Past Sausage unique or scorching Italian sausages.
• Hen Drumstick Dinner for beneath $8 with Mary’s Free Vary rooster drumsticks, natural carrots and natural russet potatoes.
All of these meals feed 4 individuals besides the Frittata Meal, which feeds six. Previous good4u Meal Offers have included chili, lentil soup, tacos, enchiladas and quinoa bowls, in addition to particular offers for Mom’s Day brunch and “Film Night time at Dwelling,” Pure Grocers mentioned. The pure and natural grocer famous that accompanying recipes will be present in its online recipe library.
“We need to make it straightforward to feed those you like, whether or not they’re your precise household, your mates, your neighbors, your pets, and so on.,” Isely added. “ All of our prospects and good4u Crew members are a part of our prolonged household, and we have now labored exhausting day by day for the previous 66 years to offer ‘Our Household’ the perfect meals choices at the perfect costs doable. Meal Offers are simply one other manner we’re in a position to do that.”
Total, Pure Grocers operates 161 small-format specialty grocery shops in 20 states.
