Priceline Pharmacy is the brand new unique bricks and mortar retailer for The Wholesome Mummy vary of well being and dietary merchandise.

The Wholesome Mummy has additionally partnered with Optus to create a sequence of quick, family-friendly exercises, accessible by way of OS Health, obtainable on the Optus Sport website and app, and on the Wholesome Mummy website and app.

Rhian Allen, founder and CEO, The Wholesome Mummy

The newly launched Wholesome Mummy content material showcases instructors main children and their dad and mom by way of workout routines that hold children engaged for not more than ten minutes.


Optus launched OS Health in 2020 after listening to prospects being caught at house throughout COVID-19 lockdowns. As health suppliers additionally moved to on-line supply of their courses, Optus Sport expanded its content material providing past aggressive soccer by together with house exercises on the Optus Sport app.

Anshika Grover, director of innovation technique and linked well being, Optus stated: “We’re so happy to companion with The Wholesome Mummy and to advertise house health content material that’s enjoyable and accessible for the entire household, with greater than 50 exercises obtainable.

“This partnership is a good alternative for Optus to team-up with a trusted chief within the well being and health area with a shared mission in serving to households to undertake wholesome habits referring to health at house,” Grover added.

The Wholesome Mummy Journal, Situation 4

In addition to the 2 partnerships, Are Media will probably be releasing situation 4 of quarterly journal The Heathy Mummy which first launched via Are Media (then Bauer Media) in September 2019.

The Wholesome Mummy journal will embrace actual life tales and transformations, finances recipes, at-home health exercises and suggestions to assist encourage ladies to get began on their well being journey and keep on observe, and will probably be obtainable at chosen newsagents and supermarkets from Thursday ninth September 2021.

The Wholesome Mummy founder and CEO, Rhian Allen, stated: “We’ve listened to our prospects’ requests to buy our merchandise in retailer and this can be a great alternative to supply them with higher entry. We’re additionally excited to introduce new prospects to our bestselling merchandise which assist the entire household: from being pregnant and breastfeeding merchandise by way of to wholesome weight reduction shakes, smoothies for kids and even a newly launched vitamin vary for males.”

In March Allen launched launched a males’s well being web site and a males’s meal alternative complement, The Healthy Man.

The Wholesome Mummy’s vary consists of smoothies and dietary supplements, children smoothies, and a newly launched vitamin vary for males, The Wholesome Man Meal Substitute. Priceline may also inventory a variety of smoothie sizes unique solely to the retailer.

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