Based by the meals activists Marc Coloma and Bernat Añaños, Heura launched in 2017 with a mission to spice up nonconformism attitudes and empower individuals to alter the meals system right into a sustainable one.

From delectable dishes like Heura Hen a l’Orange and Heura Sushi to Spaghetti alla Bolognesa d’Heura and Heura tacos, Heura´s distinctive product versatility permits individuals from all around the world to adapt their conventional recipes into plant-based variations which can be scrumptious, wholesome and sustainable.

Main a brand new technology of plant-based meats

The unique plant-based merchandise had been nice by way of diet however lacked the sought-after sensorial expertise of animal-based proteins. Lately, there’s been a surge of scrumptious plant-based meats from Silicon Valley that provide satisfying flavour and texture however do not all the time assist a wholesome life-style. Heura is now main a brand new technology of plant-based meats that provide a holistic answer – meals that style good and are good for you and the planet.

“At Heura, we’re making a portfolio of essentially the most consumed meat merchandise with a give attention to making certain the specified style and expertise of consuming meat, whereas bettering the dietary profiles,” stated Marc Coloma, CEO of Heura. “In our view, we aren’t simply creating meat analogs, we’re creating meat successors.”

With love from the Mediterranean

The way forward for meals ought to come from the Mediterranean, which is understood for having the very best weight loss plan on the planet with elevated longevity. Steeped in wealthy culinary custom, the Mediterranean is mirrored in each facet of Heura´s product growth. The consequence? Clear labels, excessive dietary profiles and the usage of olive oil, the healthiest fats on the planet.

One of many greatest challenges going through the plant-based trade was figuring out the way to replicate the juiciness of beef with out utilizing excessive quantities of fats. To attain this, Heura developed the primary fats analog made of additional virgin olive oil to create the Heura Burger 2.0.

The Heura Burger 2.0 is the healthiest burger in the marketplace, containing 64.25% much less fats than a standard beef burger and 85.6% much less saturated fats than beef. It additionally has 11.3% extra protein per calorie. Heura prides itself on its clear label, which incorporates 40% fewer elements than the market common.

Past the brand new burger, the brand new fats analog innovation will enable Heura to create merchandise that ship a sensorial expertise and juiciness of saturated fats with the dietary benefits of the monounsaturated lipid EVOO.

The true affect

The present meals system will probably be fully unsustainable by 2050, and consuming plant-based is essentially the most impactful factor individuals can do for the surroundings.

Heura can proudly say that in 2020 it saved greater than 3.000 million litres of water, the equal of fifty million showers. It additionally saved 6,6kg of CO2, the equal of driving around the globe 2.806 occasions. And, greater than 407.028 lives of animals had been saved.

Heura provides all the nice advantages of meat, with none of the issues. To seek out out extra, go to their web site here​.

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